Unlocking the Power of Tertiary Markets with Dr. Ronda Sauget

In this episode of the Econ Dev Show, Dr. Ronda Sauget, President and CEO of Coles Together, discusses the unique advantages of tertiary markets in economic development. She explores how smaller communities like Coles County, Illinois are attracting businesses through stable workforces, easier business processes, and strong infrastructure, while sharing her journey from the Federal Reserve to leading economic development in a thriving micropolitan area.

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Ten Actionable Takeaways for Economic Developers

1. Take fresh looks at existing assets - they might be more valuable than you think
2. Focus on building complete ecosystems including housing, childcare, and healthcare
3. Leverage your location's unique advantages in infrastructure and connectivity
4. Develop strong workforce pipelines through youth apprenticeships
5. Create strategic plans that align all community assets
6. Build relationships with both large and small businesses
7. Focus on quick turnaround times for business requests
8. Highlight quality of life advantages for workforce attraction
9. Develop strong public-private partnerships
10. Invest in sustainable infrastructure like green energy for long-term growth

• Dr Ronda Sauget, MBA | LinkedIn
• Coles Together
• Greater Value in Site Selection in Tertiary Markets | Trade and Industry Development
• Coles Together (@colestogether) • Instagram
• Coles Together | Facebook