Changing Perceptions of Baltimore with Lakey Boyd

In this episode of the Econ Dev Show, Dane Carlson sits down with Lakey Boyd, Chief Economic Officer at the Greater Baltimore Committee, to explore the unique strengths and opportunities of the Baltimore region. From its historical assets and waterfront livability to the challenges of shifting national perceptions, Lakey shares insights on regional collaboration, economic drivers, and how Greater Baltimore is positioning itself for future growth.

(Sorry about my audio quality. Don't worry: Lakey's is great.)

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10 Actionable Takeaways for Economic Developers

1. Always frame your community as part of a region — economies rarely stop at city borders.
2. Address negative perceptions head-on with facts, data, and compelling stories.
3. Highlight unique local assets (e.g., universities, hospitals, waterfronts) as differentiators.
4. Showcase livability alongside business opportunities to attract both companies and talent.
5. Balance historical identity with forward-looking strategies.
6. Leverage anchor institutions like universities and hospitals to drive innovation and growth.
7. Collaborate across counties and municipalities to present a united economic front.
8. Market regional resilience — especially in industries that thrive locally.
9. Invest in workforce pipelines that connect local talent with growing industries.
10. Don’t let outsiders define your community’s brand — own your narrative.

• Greater Baltimore Committee
• Lakey Boyd, AICP, CEcD | LinkedIn