Lyndsay Wisneski is the Chief Marketing Officer at the Greater Yuma Economic Development Corporation (GYEDC), where she leads strategic brand storytelling, market positioning, and outreach initiatives designed to elevate Greater Yuma’s profile as a premier destination for business growth and investment. In her role, Lyndsay has shaped and executed data-driven marketing campaigns, developed compelling video storytelling series like Why Greater Yuma, and led efforts to modernize GYEDC’s media assets, collateral, and digital presence, work that earned GYEDC the 2025 Excellence in Economic Development Gold Award from the International Economic Development Council for its paid advertising campaigns.
A seasoned marketing leader with experience spanning regional tourism and economic development, Lyndsay blends creativity with strategic insight to build awareness of the region’s competitive advantages, from advanced manufacturing and aerospace to ag-tech and logistics, to attract business, talent, and investment. Outside of her professional work, she is active in community initiatives supporting young professionals and regional outreach.
Lyndsay Wisneski has been a guest on 1 episode.
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211: How Video is Changing Economic Development Marketing with Lyndsay Wisneski
March 9th, 2026 | 31 mins 25 secs
community marketing, digital advertising, eco devo, econdev, economic development, economic development marketing, economic development strategy, industry attraction, place branding, regional branding, site selectors, storytelling marketing, yuma arizona
A conversation about how economic developers can use storytelling, film, and targeted digital marketing to attract companies and build pride in their community.