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    <fireside:genDate>Tue, 14 Jul 2026 08:49:34 +0000</fireside:genDate>
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    <title>Econ Dev Show Podcast - Economic Development - Episodes Tagged with “Business Attraction”</title>
    <link>https://podcast.econdevshow.com/tags/business%20attraction</link>
    <pubDate>Mon, 29 Jun 2026 00:00:00 -0500</pubDate>
    <description>Dane Carlson explores the strategies, ideas, and insights that are driving economic development forward into the future. You'll hear new insights from passionate ED's about their successes and struggles, and you'll learn from attraction and retention experts about how to apply actionable strategies inside your EDO. We'll help take your organization, your community, and your career to the next level.</description>
    <language>en-us</language>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>Actionable economic development strategies and stories</itunes:subtitle>
    <itunes:author>Dane Carlson</itunes:author>
    <itunes:summary>Dane Carlson explores the strategies, ideas, and insights that are driving economic development forward into the future. You'll hear new insights from passionate ED's about their successes and struggles, and you'll learn from attraction and retention experts about how to apply actionable strategies inside your EDO. We'll help take your organization, your community, and your career to the next level.</itunes:summary>
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    <itunes:explicit>no</itunes:explicit>
    <itunes:keywords>econ dev, economic development, ed</itunes:keywords>
    <itunes:owner>
      <itunes:name>Dane Carlson</itunes:name>
      <itunes:email>show@econdevshow.com</itunes:email>
    </itunes:owner>
<itunes:category text="Business">
  <itunes:category text="Non-Profit"/>
</itunes:category>
<itunes:category text="Business">
  <itunes:category text="Marketing"/>
</itunes:category>
<itunes:category text="Government"/>
<item>
  <title>225: Detroit Beyond the Comeback with Kevin Johnson</title>
  <link>https://podcast.econdevshow.com/225</link>
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  <pubDate>Mon, 29 Jun 2026 00:00:00 -0500</pubDate>
  <author>Dane Carlson</author>
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  <itunes:episode>225</itunes:episode>
  <itunes:title>Detroit Beyond the Comeback with Kevin Johnson</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Dane Carlson</itunes:author>
  <itunes:subtitle>Kevin Johnson explains how Detroit is moving beyond its “comeback” story by combining major investment, neighborhood commercial corridor development, inclusive entrepreneurship, and a sharper case for why companies should choose the city.</itunes:subtitle>
  <itunes:duration>27:00</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>&lt;p&gt;In this episode Dane talks with Kevin Johnson, president and CEO of the Detroit Economic Growth Corporation, about Detroit’s current economic momentum and what other communities can learn from it. &lt;/p&gt;

&lt;p&gt;Kevin explains why “comeback city” no longer fully captures Detroit’s story, how technology, manufacturing, real estate, sports, tourism, and earned media are reshaping the city’s market position, and why neighborhood commercial corridors matter to both residents and corporate decision-makers. &lt;/p&gt;

&lt;p&gt;The conversation also digs into Motor City Match, startup investment, grocery access, DEGC’s role as a consistent economic development partner across administrations, and the need for economic developers to lead community conversations before projects reach the public hearing stage.&lt;/p&gt;

&lt;p&gt;&lt;a href="https://econdevshow.com/rate-this-podcast/" rel="nofollow noopener"&gt;Like this show? Please leave us a review here&lt;/a&gt; — even one sentence helps! &lt;/p&gt;

&lt;h2&gt;10 Actionable Takeaways for Economic Developers&lt;/h2&gt;

&lt;ol&gt;
&lt;li&gt; &lt;strong&gt;Move past outdated narratives.&lt;/strong&gt;&amp;nbsp;If your community is still being described by an old story, build a clearer explanation of what is happening now and why the market should care.&lt;/li&gt;
&lt;li&gt; &lt;strong&gt;Turn earned media into market momentum.&lt;/strong&gt;&amp;nbsp;When outside publications, events, or visitors validate your community, use that attention to reinforce your business attraction message.&lt;/li&gt;
&lt;li&gt; &lt;strong&gt;Treat neighborhoods as part of the business case.&lt;/strong&gt;&amp;nbsp;Corporate decision-makers care whether employees can live near quality housing, services, and commercial corridors.&lt;/li&gt;
&lt;li&gt; &lt;strong&gt;Support storefronts as neighborhood stabilization tools.&lt;/strong&gt;&amp;nbsp;Small business grants, façade improvements, and corridor-focused programs can create visible investment, jobs, and community confidence at the same time.&lt;/li&gt;
&lt;li&gt; &lt;strong&gt;Build entrepreneurship programs around local people.&lt;/strong&gt;&amp;nbsp;Kevin emphasized that many Detroit entrepreneurs come from the neighborhoods themselves; programs should recognize and support that local ownership.&lt;/li&gt;
&lt;li&gt; &lt;strong&gt;Use startup funding to anchor future growth.&lt;/strong&gt;&amp;nbsp;If you invest in early-stage companies, tie that support to a commitment that they build and scale in your community.&lt;/li&gt;
&lt;li&gt; &lt;strong&gt;Make access and inclusion measurable.&lt;/strong&gt;&amp;nbsp;DEGC points to who receives support through its programs, including women, minority entrepreneurs, and native Detroiters, so the public can see whether the work reflects the city.&lt;/li&gt;
&lt;li&gt; &lt;strong&gt;Keep economic development steady across political transitions.&lt;/strong&gt;&amp;nbsp;A clear report card, consistent outcomes, and strong public authority management can help preserve trust when administrations change.&lt;/li&gt;
&lt;li&gt; &lt;strong&gt;Lead community conversations early.&lt;/strong&gt;&amp;nbsp;For major projects, do not wait until the zoning or planning meeting to address concerns about utilities, infrastructure, schools, roads, water, or community benefits.&lt;/li&gt;
&lt;li&gt; &lt;strong&gt;Know whether your community really wants growth.&lt;/strong&gt;&amp;nbsp;Kevin’s advice to younger economic developers was blunt: read your city honestly, seek buy-in, and do not spend your best years fighting a place that does not want the work you were hired to do. Special Guest: Kevin Johnson.&lt;/li&gt;
&lt;/ol&gt;
</description>
  <itunes:keywords>econdev, economic development, eco devo, Detroit, DEGC, economic development, neighborhood commercial corridors, Motor City Match, entrepreneurship, inclusive growth, business attraction, community engagement, major investment</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode Dane talks with Kevin Johnson, president and CEO of the Detroit Economic Growth Corporation, about Detroit’s current economic momentum and what other communities can learn from it. </p>

<p>Kevin explains why “comeback city” no longer fully captures Detroit’s story, how technology, manufacturing, real estate, sports, tourism, and earned media are reshaping the city’s market position, and why neighborhood commercial corridors matter to both residents and corporate decision-makers. </p>

<p>The conversation also digs into Motor City Match, startup investment, grocery access, DEGC’s role as a consistent economic development partner across administrations, and the need for economic developers to lead community conversations before projects reach the public hearing stage.</p>

<p><a href="https://econdevshow.com/rate-this-podcast/" rel="nofollow noopener">Like this show? Please leave us a review here</a> — even one sentence helps! </p>

<h2>10 Actionable Takeaways for Economic Developers</h2>

<ol>
<li> <strong>Move past outdated narratives.</strong>&nbsp;If your community is still being described by an old story, build a clearer explanation of what is happening now and why the market should care.</li>
<li> <strong>Turn earned media into market momentum.</strong>&nbsp;When outside publications, events, or visitors validate your community, use that attention to reinforce your business attraction message.</li>
<li> <strong>Treat neighborhoods as part of the business case.</strong>&nbsp;Corporate decision-makers care whether employees can live near quality housing, services, and commercial corridors.</li>
<li> <strong>Support storefronts as neighborhood stabilization tools.</strong>&nbsp;Small business grants, façade improvements, and corridor-focused programs can create visible investment, jobs, and community confidence at the same time.</li>
<li> <strong>Build entrepreneurship programs around local people.</strong>&nbsp;Kevin emphasized that many Detroit entrepreneurs come from the neighborhoods themselves; programs should recognize and support that local ownership.</li>
<li> <strong>Use startup funding to anchor future growth.</strong>&nbsp;If you invest in early-stage companies, tie that support to a commitment that they build and scale in your community.</li>
<li> <strong>Make access and inclusion measurable.</strong>&nbsp;DEGC points to who receives support through its programs, including women, minority entrepreneurs, and native Detroiters, so the public can see whether the work reflects the city.</li>
<li> <strong>Keep economic development steady across political transitions.</strong>&nbsp;A clear report card, consistent outcomes, and strong public authority management can help preserve trust when administrations change.</li>
<li> <strong>Lead community conversations early.</strong>&nbsp;For major projects, do not wait until the zoning or planning meeting to address concerns about utilities, infrastructure, schools, roads, water, or community benefits.</li>
<li> <strong>Know whether your community really wants growth.</strong>&nbsp;Kevin’s advice to younger economic developers was blunt: read your city honestly, seek buy-in, and do not spend your best years fighting a place that does not want the work you were hired to do.</li>
</ol><p>Special Guest: Kevin Johnson.</p><p>Sponsored By:</p><ul><li><a rel="nofollow" href="https://sitehunt.io">Sitehunt</a>: <a rel="nofollow" href="https://sitehunt.io">Sitehunt helps economic developers understand their sites, match them to projects, and respond with confidence in minutes instead of scrambling for days.
</a></li></ul><p>Links:</p><ul><li><a title="DEGC | Detroit Economic Growth Corporation" rel="nofollow" href="https://www.degc.org/">DEGC | Detroit Economic Growth Corporation
</a></li></ul>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode Dane talks with Kevin Johnson, president and CEO of the Detroit Economic Growth Corporation, about Detroit’s current economic momentum and what other communities can learn from it. </p>

<p>Kevin explains why “comeback city” no longer fully captures Detroit’s story, how technology, manufacturing, real estate, sports, tourism, and earned media are reshaping the city’s market position, and why neighborhood commercial corridors matter to both residents and corporate decision-makers. </p>

<p>The conversation also digs into Motor City Match, startup investment, grocery access, DEGC’s role as a consistent economic development partner across administrations, and the need for economic developers to lead community conversations before projects reach the public hearing stage.</p>

<p><a href="https://econdevshow.com/rate-this-podcast/" rel="nofollow noopener">Like this show? Please leave us a review here</a> — even one sentence helps! </p>

<h2>10 Actionable Takeaways for Economic Developers</h2>

<ol>
<li> <strong>Move past outdated narratives.</strong>&nbsp;If your community is still being described by an old story, build a clearer explanation of what is happening now and why the market should care.</li>
<li> <strong>Turn earned media into market momentum.</strong>&nbsp;When outside publications, events, or visitors validate your community, use that attention to reinforce your business attraction message.</li>
<li> <strong>Treat neighborhoods as part of the business case.</strong>&nbsp;Corporate decision-makers care whether employees can live near quality housing, services, and commercial corridors.</li>
<li> <strong>Support storefronts as neighborhood stabilization tools.</strong>&nbsp;Small business grants, façade improvements, and corridor-focused programs can create visible investment, jobs, and community confidence at the same time.</li>
<li> <strong>Build entrepreneurship programs around local people.</strong>&nbsp;Kevin emphasized that many Detroit entrepreneurs come from the neighborhoods themselves; programs should recognize and support that local ownership.</li>
<li> <strong>Use startup funding to anchor future growth.</strong>&nbsp;If you invest in early-stage companies, tie that support to a commitment that they build and scale in your community.</li>
<li> <strong>Make access and inclusion measurable.</strong>&nbsp;DEGC points to who receives support through its programs, including women, minority entrepreneurs, and native Detroiters, so the public can see whether the work reflects the city.</li>
<li> <strong>Keep economic development steady across political transitions.</strong>&nbsp;A clear report card, consistent outcomes, and strong public authority management can help preserve trust when administrations change.</li>
<li> <strong>Lead community conversations early.</strong>&nbsp;For major projects, do not wait until the zoning or planning meeting to address concerns about utilities, infrastructure, schools, roads, water, or community benefits.</li>
<li> <strong>Know whether your community really wants growth.</strong>&nbsp;Kevin’s advice to younger economic developers was blunt: read your city honestly, seek buy-in, and do not spend your best years fighting a place that does not want the work you were hired to do.</li>
</ol><p>Special Guest: Kevin Johnson.</p><p>Sponsored By:</p><ul><li><a rel="nofollow" href="https://sitehunt.io">Sitehunt</a>: <a rel="nofollow" href="https://sitehunt.io">Sitehunt helps economic developers understand their sites, match them to projects, and respond with confidence in minutes instead of scrambling for days.
</a></li></ul><p>Links:</p><ul><li><a title="DEGC | Detroit Economic Growth Corporation" rel="nofollow" href="https://www.degc.org/">DEGC | Detroit Economic Growth Corporation
</a></li></ul>]]>
  </itunes:summary>
</item>
<item>
  <title>207: Speed to Market as an Incentive with Ellie Reynolds</title>
  <link>https://podcast.econdevshow.com/207</link>
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  <pubDate>Sun, 01 Feb 2026 00:15:00 -0600</pubDate>
  <author>Dane Carlson</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f078f684-f72f-4a43-957d-de3aff69810b/b0021da6-9bcc-46c9-b816-cbe12b2ed35f.mp3" length="27359227" type="audio/mpeg"/>
  <itunes:episode>207</itunes:episode>
  <itunes:title>Speed to Market as an Incentive with Ellie Reynolds</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Dane Carlson</itunes:author>
  <itunes:subtitle>A practical conversation with Ellie Reynolds on signaling “open for business” through speed, infrastructure, regulatory reform, and strategic growth in Douglas County, Colorado.</itunes:subtitle>
  <itunes:duration>27:54</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f078f684-f72f-4a43-957d-de3aff69810b/episodes/b/b0021da6-9bcc-46c9-b816-cbe12b2ed35f/cover.jpg?v=1"/>
  <description>&lt;p&gt;In this episode of the Econ Dev Show, Dane Carlson sits down with Ellie Reynolds, President and CEO of the Douglas County Economic Development Corporation, to unpack how one of Colorado’s fastest-growing counties balances quality of life, infrastructure investment, regulatory realities, and speed-to-market. &lt;/p&gt;

&lt;p&gt;Ellie shares how Douglas County positions itself along the Front Range, why shovel-ready infrastructure matters more than incentives alone, how cutting red tape became a competitive strategy, and what economic developers can do locally when state-level constraints get in the way. &lt;/p&gt;

&lt;p&gt;The conversation also dives into AI as a staff multiplier, coalition-building for regulatory reform, and why economic development is ultimately about reducing risk, not forcing growth.&lt;/p&gt;

&lt;p&gt;&lt;a href="https://econdevshow.com/rate-this-podcast/" rel="nofollow noopener"&gt;Like this show? Please leave us a review here&lt;/a&gt; — even one sentence helps!  Special Guest: Ellie Reynolds.&lt;/p&gt;
</description>
  <itunes:keywords>econdev, economic development, eco devo, Douglas County Colorado, economic development strategy, speed to market, shovel ready sites, red tape reduction, infrastructure investment, permitting reform, Front Range Colorado, business attraction, economic development leadership</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode of the Econ Dev Show, Dane Carlson sits down with Ellie Reynolds, President and CEO of the Douglas County Economic Development Corporation, to unpack how one of Colorado’s fastest-growing counties balances quality of life, infrastructure investment, regulatory realities, and speed-to-market. </p>

<p>Ellie shares how Douglas County positions itself along the Front Range, why shovel-ready infrastructure matters more than incentives alone, how cutting red tape became a competitive strategy, and what economic developers can do locally when state-level constraints get in the way. </p>

<p>The conversation also dives into AI as a staff multiplier, coalition-building for regulatory reform, and why economic development is ultimately about reducing risk, not forcing growth.</p>

<p><a href="https://econdevshow.com/rate-this-podcast/" rel="nofollow noopener">Like this show? Please leave us a review here</a> — even one sentence helps! </p><p>Special Guest: Ellie Reynolds.</p><p>Sponsored By:</p><ul><li><a rel="nofollow" href="https://sitehunt.io">Sitehunt</a>: <a rel="nofollow" href="https://sitehunt.io">Sitehunt helps economic developers understand their sites, match them to projects, and respond with confidence in minutes instead of scrambling for days.
</a></li></ul><p>Links:</p><ul><li><a title="Ellie Reynolds | LinkedIn" rel="nofollow" href="https://www.linkedin.com/in/ellie-reynolds-4a503162/">Ellie Reynolds | LinkedIn
</a></li><li><a title="Douglas County - Economic Development Corporation" rel="nofollow" href="https://douglascountyedc.com/">Douglas County - Economic Development Corporation
</a></li><li><a title="The Path to Power by Margaret Thatcher" rel="nofollow" href="https://www.amazon.com/dp/0060172703/ref=nosim?tag=econdevshow-20">The Path to Power by Margaret Thatcher
</a></li></ul>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode of the Econ Dev Show, Dane Carlson sits down with Ellie Reynolds, President and CEO of the Douglas County Economic Development Corporation, to unpack how one of Colorado’s fastest-growing counties balances quality of life, infrastructure investment, regulatory realities, and speed-to-market. </p>

<p>Ellie shares how Douglas County positions itself along the Front Range, why shovel-ready infrastructure matters more than incentives alone, how cutting red tape became a competitive strategy, and what economic developers can do locally when state-level constraints get in the way. </p>

<p>The conversation also dives into AI as a staff multiplier, coalition-building for regulatory reform, and why economic development is ultimately about reducing risk, not forcing growth.</p>

<p><a href="https://econdevshow.com/rate-this-podcast/" rel="nofollow noopener">Like this show? Please leave us a review here</a> — even one sentence helps! </p><p>Special Guest: Ellie Reynolds.</p><p>Sponsored By:</p><ul><li><a rel="nofollow" href="https://sitehunt.io">Sitehunt</a>: <a rel="nofollow" href="https://sitehunt.io">Sitehunt helps economic developers understand their sites, match them to projects, and respond with confidence in minutes instead of scrambling for days.
</a></li></ul><p>Links:</p><ul><li><a title="Ellie Reynolds | LinkedIn" rel="nofollow" href="https://www.linkedin.com/in/ellie-reynolds-4a503162/">Ellie Reynolds | LinkedIn
</a></li><li><a title="Douglas County - Economic Development Corporation" rel="nofollow" href="https://douglascountyedc.com/">Douglas County - Economic Development Corporation
</a></li><li><a title="The Path to Power by Margaret Thatcher" rel="nofollow" href="https://www.amazon.com/dp/0060172703/ref=nosim?tag=econdevshow-20">The Path to Power by Margaret Thatcher
</a></li></ul>]]>
  </itunes:summary>
</item>
<item>
  <title>172: Pennsylvania's First Economic Strategy in 20 Years with Aaron Pitts</title>
  <link>https://podcast.econdevshow.com/172</link>
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  <pubDate>Mon, 05 May 2025 00:15:00 -0500</pubDate>
  <author>Dane Carlson</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f078f684-f72f-4a43-957d-de3aff69810b/37fd3b95-c320-4f94-b6b1-0775fd892c55.mp3" length="21387509" type="audio/mpeg"/>
  <itunes:episode>172</itunes:episode>
  <itunes:title>Pennsylvania's First Economic Strategy in 20 Years with Aaron Pitts</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Dane Carlson</itunes:author>
  <itunes:subtitle>Aaron Pitts reveals how Pennsylvania's first economic development strategy in 20 years is transforming the Commonwealth into a premier business destination through strategic investments, streamlined permitting, and a proactive approach to business relationships.
</itunes:subtitle>
  <itunes:duration>22:16</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f078f684-f72f-4a43-957d-de3aff69810b/cover.jpg?v=3"/>
  <description>&lt;p&gt;In this episode of the Econ Dev Show, host Dane Carlson speaks with Aaron Pitts, Chief Commercial Officer for Business PA, who shares how Pennsylvania is revitalizing its economic development approach under Governor Shapiro's administration. &lt;/p&gt;

&lt;p&gt;Aaron explains the creation of Business PA, a dedicated unit within the Department of Community and Economic Development focused exclusively on building and maintaining business relationships. He details Pennsylvania's strategic advantages as a founding state with major cities, rural areas, and world-class educational institutions like UPenn and Carnegie Mellon, while highlighting their focus on five key sectors: life sciences, manufacturing, energy, AI/tech, and business services. &lt;/p&gt;

&lt;p&gt;Listeners learn about Pennsylvania's impressive $500 million investment in site development, streamlined permitting processes that reduced business license waits from eight weeks to two days, and how Pittsburgh has emerged as a global AI leader with companies like Google, Nvidia, and Duolingo. &lt;/p&gt;

&lt;p&gt;Aaron also shares insights from his previous experience helping create JobsOhio and explains why leaving corporate America for economic development has been so personally fulfilling.&lt;/p&gt;

&lt;p&gt;&lt;a href="https://econdevshow.com/rate-this-podcast/" rel="nofollow noopener"&gt;Like this show? Please leave us a review here&lt;/a&gt; — even one sentence helps! &lt;/p&gt;

&lt;h2&gt;Ten Actionable Takeaways for Economic Developers&lt;/h2&gt;

&lt;ol&gt;
&lt;li&gt;Create dedicated units focused solely on business relationships within your economic development organization to ensure businesses receive specialized attention.&lt;/li&gt;
&lt;li&gt;Invest significantly in site readiness programs with dedicated funding to create shovel-ready locations that can immediately accommodate business relocations.&lt;/li&gt;
&lt;li&gt;Implement a concierge service for permitting to help businesses navigate regulatory processes more efficiently and combat negative perceptions about permitting complexity.&lt;/li&gt;
&lt;li&gt;Identify and focus on 4-5 key sectors where your region has competitive advantages rather than trying to be everything to everyone.&lt;/li&gt;
&lt;li&gt;Build regional partnerships with clear roles and responsibilities for business retention, expansion and attraction activities to present a unified front to prospective companies.&lt;/li&gt;
&lt;li&gt;Bring corporate experience into economic development leadership to better understand and speak the language of business executives.&lt;/li&gt;
&lt;li&gt;Develop a strategy that balances care for incumbent businesses while positioning your region to attract cutting-edge industries.&lt;/li&gt;
&lt;li&gt;Create a disciplined financial model to evaluate incentive offers that ensures both the business and the region benefit from each deal.&lt;/li&gt;
&lt;li&gt;Leverage educational institutions as key partners in workforce development and innovation to create distinct advantages in specific sectors.&lt;/li&gt;
&lt;li&gt;Foster an attitudinal shift within economic development organizations from reactive to proactive engagement with businesses to demonstrate that you genuinely care about their success. Special Guest: Aaron Pitts.&lt;/li&gt;
&lt;/ol&gt;
</description>
  <itunes:keywords>econdev, economic development, eco devo, Economic development, Pennsylvania, site readiness, permitting reform, business attraction, manufacturing, artificial intelligence, JobsOhio, Pittsburgh, energy sector</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode of the Econ Dev Show, host Dane Carlson speaks with Aaron Pitts, Chief Commercial Officer for Business PA, who shares how Pennsylvania is revitalizing its economic development approach under Governor Shapiro's administration. </p>

<p>Aaron explains the creation of Business PA, a dedicated unit within the Department of Community and Economic Development focused exclusively on building and maintaining business relationships. He details Pennsylvania's strategic advantages as a founding state with major cities, rural areas, and world-class educational institutions like UPenn and Carnegie Mellon, while highlighting their focus on five key sectors: life sciences, manufacturing, energy, AI/tech, and business services. </p>

<p>Listeners learn about Pennsylvania's impressive $500 million investment in site development, streamlined permitting processes that reduced business license waits from eight weeks to two days, and how Pittsburgh has emerged as a global AI leader with companies like Google, Nvidia, and Duolingo. </p>

<p>Aaron also shares insights from his previous experience helping create JobsOhio and explains why leaving corporate America for economic development has been so personally fulfilling.</p>

<p><a href="https://econdevshow.com/rate-this-podcast/" rel="nofollow noopener">Like this show? Please leave us a review here</a> — even one sentence helps! </p>

<h2>Ten Actionable Takeaways for Economic Developers</h2>

<ol>
<li>Create dedicated units focused solely on business relationships within your economic development organization to ensure businesses receive specialized attention.</li>
<li>Invest significantly in site readiness programs with dedicated funding to create shovel-ready locations that can immediately accommodate business relocations.</li>
<li>Implement a concierge service for permitting to help businesses navigate regulatory processes more efficiently and combat negative perceptions about permitting complexity.</li>
<li>Identify and focus on 4-5 key sectors where your region has competitive advantages rather than trying to be everything to everyone.</li>
<li>Build regional partnerships with clear roles and responsibilities for business retention, expansion and attraction activities to present a unified front to prospective companies.</li>
<li>Bring corporate experience into economic development leadership to better understand and speak the language of business executives.</li>
<li>Develop a strategy that balances care for incumbent businesses while positioning your region to attract cutting-edge industries.</li>
<li>Create a disciplined financial model to evaluate incentive offers that ensures both the business and the region benefit from each deal.</li>
<li>Leverage educational institutions as key partners in workforce development and innovation to create distinct advantages in specific sectors.</li>
<li>Foster an attitudinal shift within economic development organizations from reactive to proactive engagement with businesses to demonstrate that you genuinely care about their success.</li>
</ol><p>Special Guest: Aaron Pitts.</p><p>Sponsored By:</p><ul><li><a rel="nofollow" href="https://sitehunt.io">Sitehunt</a>: <a rel="nofollow" href="https://sitehunt.io">Sitehunt helps economic developers understand their sites, match them to projects, and respond with confidence in minutes instead of scrambling for days.
</a></li></ul><p>Links:</p><ul><li><a title="Business in Pennsylvania | PA DCED" rel="nofollow" href="https://pagetsitdone.com/">Business in Pennsylvania | PA DCED
</a></li><li><a title="Pennsylvania Department of Community &amp; Economic Development: Posts | LinkedIn" rel="nofollow" href="https://www.linkedin.com/company/pennsylvania-department-of-community-&amp;-economic-development/posts/?feedView=all">Pennsylvania Department of Community &amp; Economic Development: Posts | LinkedIn
</a></li><li><a title="Pennsylvania Department of Community and Economic Development | Facebook" rel="nofollow" href="https://www.facebook.com/PADCED">Pennsylvania Department of Community and Economic Development | Facebook
</a></li><li><a title="PA DCED - YouTube" rel="nofollow" href="https://www.youtube.com/user/dcedpa">PA DCED - YouTube
</a> &mdash; PA DCED
</li><li><a title="Aaron Pitts | LinkedIn" rel="nofollow" href="https://www.linkedin.com/in/aaron-pitts-4a62a02/">Aaron Pitts | LinkedIn
</a></li></ul>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode of the Econ Dev Show, host Dane Carlson speaks with Aaron Pitts, Chief Commercial Officer for Business PA, who shares how Pennsylvania is revitalizing its economic development approach under Governor Shapiro's administration. </p>

<p>Aaron explains the creation of Business PA, a dedicated unit within the Department of Community and Economic Development focused exclusively on building and maintaining business relationships. He details Pennsylvania's strategic advantages as a founding state with major cities, rural areas, and world-class educational institutions like UPenn and Carnegie Mellon, while highlighting their focus on five key sectors: life sciences, manufacturing, energy, AI/tech, and business services. </p>

<p>Listeners learn about Pennsylvania's impressive $500 million investment in site development, streamlined permitting processes that reduced business license waits from eight weeks to two days, and how Pittsburgh has emerged as a global AI leader with companies like Google, Nvidia, and Duolingo. </p>

<p>Aaron also shares insights from his previous experience helping create JobsOhio and explains why leaving corporate America for economic development has been so personally fulfilling.</p>

<p><a href="https://econdevshow.com/rate-this-podcast/" rel="nofollow noopener">Like this show? Please leave us a review here</a> — even one sentence helps! </p>

<h2>Ten Actionable Takeaways for Economic Developers</h2>

<ol>
<li>Create dedicated units focused solely on business relationships within your economic development organization to ensure businesses receive specialized attention.</li>
<li>Invest significantly in site readiness programs with dedicated funding to create shovel-ready locations that can immediately accommodate business relocations.</li>
<li>Implement a concierge service for permitting to help businesses navigate regulatory processes more efficiently and combat negative perceptions about permitting complexity.</li>
<li>Identify and focus on 4-5 key sectors where your region has competitive advantages rather than trying to be everything to everyone.</li>
<li>Build regional partnerships with clear roles and responsibilities for business retention, expansion and attraction activities to present a unified front to prospective companies.</li>
<li>Bring corporate experience into economic development leadership to better understand and speak the language of business executives.</li>
<li>Develop a strategy that balances care for incumbent businesses while positioning your region to attract cutting-edge industries.</li>
<li>Create a disciplined financial model to evaluate incentive offers that ensures both the business and the region benefit from each deal.</li>
<li>Leverage educational institutions as key partners in workforce development and innovation to create distinct advantages in specific sectors.</li>
<li>Foster an attitudinal shift within economic development organizations from reactive to proactive engagement with businesses to demonstrate that you genuinely care about their success.</li>
</ol><p>Special Guest: Aaron Pitts.</p><p>Sponsored By:</p><ul><li><a rel="nofollow" href="https://sitehunt.io">Sitehunt</a>: <a rel="nofollow" href="https://sitehunt.io">Sitehunt helps economic developers understand their sites, match them to projects, and respond with confidence in minutes instead of scrambling for days.
</a></li></ul><p>Links:</p><ul><li><a title="Business in Pennsylvania | PA DCED" rel="nofollow" href="https://pagetsitdone.com/">Business in Pennsylvania | PA DCED
</a></li><li><a title="Pennsylvania Department of Community &amp; Economic Development: Posts | LinkedIn" rel="nofollow" href="https://www.linkedin.com/company/pennsylvania-department-of-community-&amp;-economic-development/posts/?feedView=all">Pennsylvania Department of Community &amp; Economic Development: Posts | LinkedIn
</a></li><li><a title="Pennsylvania Department of Community and Economic Development | Facebook" rel="nofollow" href="https://www.facebook.com/PADCED">Pennsylvania Department of Community and Economic Development | Facebook
</a></li><li><a title="PA DCED - YouTube" rel="nofollow" href="https://www.youtube.com/user/dcedpa">PA DCED - YouTube
</a> &mdash; PA DCED
</li><li><a title="Aaron Pitts | LinkedIn" rel="nofollow" href="https://www.linkedin.com/in/aaron-pitts-4a62a02/">Aaron Pitts | LinkedIn
</a></li></ul>]]>
  </itunes:summary>
</item>
<item>
  <title>161: Unlocking the Power of Tertiary Markets with Dr. Ronda Sauget</title>
  <link>https://podcast.econdevshow.com/161</link>
  <guid isPermaLink="false">43b2240b-6746-47d7-9480-0253e09e52aa</guid>
  <pubDate>Mon, 17 Feb 2025 00:15:00 -0600</pubDate>
  <author>Dane Carlson</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f078f684-f72f-4a43-957d-de3aff69810b/43b2240b-6746-47d7-9480-0253e09e52aa.mp3" length="33612787" type="audio/mpeg"/>
  <itunes:episode>161</itunes:episode>
  <itunes:title>Unlocking the Power of Tertiary Markets with Dr. Ronda Sauget</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Dane Carlson</itunes:author>
  <itunes:subtitle>Dr. Ronda Sauget shares insights on the advantages of tertiary markets and her experience leading economic development in Coles County, Illinois.</itunes:subtitle>
  <itunes:duration>35:00</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f078f684-f72f-4a43-957d-de3aff69810b/cover.jpg?v=3"/>
  <description>&lt;p&gt;In this episode of the Econ Dev Show, Dr. Ronda Sauget, President and CEO of Coles Together, discusses the unique advantages of tertiary markets in economic development. She explores how smaller communities like Coles County, Illinois are attracting businesses through stable workforces, easier business processes, and strong infrastructure, while sharing her journey from the Federal Reserve to leading economic development in a thriving micropolitan area.&lt;/p&gt;

&lt;p&gt;&lt;a href="https://econdevshow.com/rate-this-podcast/" rel="nofollow noopener"&gt;Like this show? Please leave us a review here&lt;/a&gt; — even one sentence helps! &lt;/p&gt;

&lt;h2&gt;Ten Actionable Takeaways for Economic Developers&lt;/h2&gt;

&lt;ol&gt;
&lt;li&gt;Take fresh looks at existing assets - they might be more valuable than you think&lt;/li&gt;
&lt;li&gt;Focus on building complete ecosystems including housing, childcare, and healthcare&lt;/li&gt;
&lt;li&gt;Leverage your location's unique advantages in infrastructure and connectivity&lt;/li&gt;
&lt;li&gt;Develop strong workforce pipelines through youth apprenticeships&lt;/li&gt;
&lt;li&gt;Create strategic plans that align all community assets&lt;/li&gt;
&lt;li&gt;Build relationships with both large and small businesses&lt;/li&gt;
&lt;li&gt;Focus on quick turnaround times for business requests&lt;/li&gt;
&lt;li&gt;Highlight quality of life advantages for workforce attraction&lt;/li&gt;
&lt;li&gt;Develop strong public-private partnerships&lt;/li&gt;
&lt;li&gt;Invest in sustainable infrastructure like green energy for long-term growth Special Guest: Dr. Ronda Sauget.&lt;/li&gt;
&lt;/ol&gt;
</description>
  <itunes:keywords>econdev, economic development, eco devo, tertiary markets, workforce development, infrastructure, strategic planning, economic drivers, site selection, rural development, competitive intelligence, business attraction, public-private partnerships</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode of the Econ Dev Show, Dr. Ronda Sauget, President and CEO of Coles Together, discusses the unique advantages of tertiary markets in economic development. She explores how smaller communities like Coles County, Illinois are attracting businesses through stable workforces, easier business processes, and strong infrastructure, while sharing her journey from the Federal Reserve to leading economic development in a thriving micropolitan area.</p>

<p><a href="https://econdevshow.com/rate-this-podcast/" rel="nofollow noopener">Like this show? Please leave us a review here</a> — even one sentence helps! </p>

<h2>Ten Actionable Takeaways for Economic Developers</h2>

<ol>
<li>Take fresh looks at existing assets - they might be more valuable than you think</li>
<li>Focus on building complete ecosystems including housing, childcare, and healthcare</li>
<li>Leverage your location's unique advantages in infrastructure and connectivity</li>
<li>Develop strong workforce pipelines through youth apprenticeships</li>
<li>Create strategic plans that align all community assets</li>
<li>Build relationships with both large and small businesses</li>
<li>Focus on quick turnaround times for business requests</li>
<li>Highlight quality of life advantages for workforce attraction</li>
<li>Develop strong public-private partnerships</li>
<li>Invest in sustainable infrastructure like green energy for long-term growth</li>
</ol><p>Special Guest: Dr. Ronda Sauget.</p><p>Sponsored By:</p><ul><li><a rel="nofollow" href="https://sitehunt.io">Sitehunt</a>: <a rel="nofollow" href="https://sitehunt.io">Sitehunt helps economic developers understand their sites, match them to projects, and respond with confidence in minutes instead of scrambling for days.
</a></li></ul><p>Links:</p><ul><li><a title="Dr Ronda Sauget, MBA | LinkedIn" rel="nofollow" href="https://www.linkedin.com/in/rondasauget/">Dr Ronda Sauget, MBA | LinkedIn
</a></li><li><a title="Coles Together" rel="nofollow" href="https://www.colestogether.com/">Coles Together
</a></li><li><a title="Greater Value in Site Selection in Tertiary Markets | Trade and Industry Development" rel="nofollow" href="https://www.tradeandindustrydev.com/industry/manufacturing/greater-value-site-selection-tertiary-markets-33977">Greater Value in Site Selection in Tertiary Markets | Trade and Industry Development
</a></li><li><a title="Coles Together (@colestogether) • Instagram" rel="nofollow" href="https://www.instagram.com/colestogether/">Coles Together (@colestogether) • Instagram
</a></li><li><a title="Coles Together | Facebook" rel="nofollow" href="https://www.facebook.com/ColesTogether/">Coles Together | Facebook
</a></li></ul>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode of the Econ Dev Show, Dr. Ronda Sauget, President and CEO of Coles Together, discusses the unique advantages of tertiary markets in economic development. She explores how smaller communities like Coles County, Illinois are attracting businesses through stable workforces, easier business processes, and strong infrastructure, while sharing her journey from the Federal Reserve to leading economic development in a thriving micropolitan area.</p>

<p><a href="https://econdevshow.com/rate-this-podcast/" rel="nofollow noopener">Like this show? Please leave us a review here</a> — even one sentence helps! </p>

<h2>Ten Actionable Takeaways for Economic Developers</h2>

<ol>
<li>Take fresh looks at existing assets - they might be more valuable than you think</li>
<li>Focus on building complete ecosystems including housing, childcare, and healthcare</li>
<li>Leverage your location's unique advantages in infrastructure and connectivity</li>
<li>Develop strong workforce pipelines through youth apprenticeships</li>
<li>Create strategic plans that align all community assets</li>
<li>Build relationships with both large and small businesses</li>
<li>Focus on quick turnaround times for business requests</li>
<li>Highlight quality of life advantages for workforce attraction</li>
<li>Develop strong public-private partnerships</li>
<li>Invest in sustainable infrastructure like green energy for long-term growth</li>
</ol><p>Special Guest: Dr. Ronda Sauget.</p><p>Sponsored By:</p><ul><li><a rel="nofollow" href="https://sitehunt.io">Sitehunt</a>: <a rel="nofollow" href="https://sitehunt.io">Sitehunt helps economic developers understand their sites, match them to projects, and respond with confidence in minutes instead of scrambling for days.
</a></li></ul><p>Links:</p><ul><li><a title="Dr Ronda Sauget, MBA | LinkedIn" rel="nofollow" href="https://www.linkedin.com/in/rondasauget/">Dr Ronda Sauget, MBA | LinkedIn
</a></li><li><a title="Coles Together" rel="nofollow" href="https://www.colestogether.com/">Coles Together
</a></li><li><a title="Greater Value in Site Selection in Tertiary Markets | Trade and Industry Development" rel="nofollow" href="https://www.tradeandindustrydev.com/industry/manufacturing/greater-value-site-selection-tertiary-markets-33977">Greater Value in Site Selection in Tertiary Markets | Trade and Industry Development
</a></li><li><a title="Coles Together (@colestogether) • Instagram" rel="nofollow" href="https://www.instagram.com/colestogether/">Coles Together (@colestogether) • Instagram
</a></li><li><a title="Coles Together | Facebook" rel="nofollow" href="https://www.facebook.com/ColesTogether/">Coles Together | Facebook
</a></li></ul>]]>
  </itunes:summary>
</item>
<item>
  <title>154: Airports as Economic Engines with Alan Tio</title>
  <link>https://podcast.econdevshow.com/154</link>
  <guid isPermaLink="false">b561a20e-4827-494e-9034-78defbcd0754</guid>
  <pubDate>Mon, 16 Dec 2024 00:15:00 -0600</pubDate>
  <author>Dane Carlson</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f078f684-f72f-4a43-957d-de3aff69810b/b561a20e-4827-494e-9034-78defbcd0754.mp3" length="29625447" type="audio/mpeg"/>
  <itunes:episode>154</itunes:episode>
  <itunes:title>Airports as Economic Engines with Alan Tio</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Dane Carlson</itunes:author>
  <itunes:subtitle>Alan Tio discusses his role as Vice President of Business Development at South Bend International Airport, focusing on property development and creating economic opportunities through airport assets.</itunes:subtitle>
  <itunes:duration>30:51</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f078f684-f72f-4a43-957d-de3aff69810b/cover.jpg?v=3"/>
  <description>&lt;p&gt;In this episode, Alan Tio shares his journey from earning his Master's in Public Administration to his current role as VP of Business Development at South Bend International Airport. He discusses the unique challenges and opportunities of airport-based economic development, including managing hundreds of acres of developable land and creating partnerships to maximize the airport's potential as a community asset. Tio emphasizes the importance of long-term planning and viewing the airport as the "front door" to the community for business development.&lt;/p&gt;

&lt;p&gt;&lt;a href="https://econdevshow.com/rate-this-podcast/" rel="nofollow noopener"&gt;Like this show? Please leave us a review here&lt;/a&gt; — even one sentence helps! &lt;/p&gt;

&lt;h2&gt;Actionable Takeaways&lt;/h2&gt;

&lt;ol&gt;
&lt;li&gt;View airports as strategic community assets beyond just transportation hubs&lt;/li&gt;
&lt;li&gt;Focus on creating long-term partnerships rather than short-term wins&lt;/li&gt;
&lt;li&gt;Look for opportunities that others might not see in your community&lt;/li&gt;
&lt;li&gt;Use winter months for planning and preparation of development-ready sites&lt;/li&gt;
&lt;li&gt;Understand the importance of first impressions - your community's "front door"&lt;/li&gt;
&lt;li&gt;Develop comprehensive land use studies before marketing properties&lt;/li&gt;
&lt;li&gt;Build relationships with local and regional partners for aligned development&lt;/li&gt;
&lt;li&gt;Consider utilities and infrastructure needs early in the planning process&lt;/li&gt;
&lt;li&gt;Take time to understand regional priorities when planning development&lt;/li&gt;
&lt;li&gt;Focus on creating value for both companies and communities in partnerships Special Guest: Alan Tio.&lt;/li&gt;
&lt;/ol&gt;
</description>
  <itunes:keywords>econdev, economic development, eco devo, Airport development, economic partnerships, property management, business attraction, community gateway, infrastructure planning, public administration, regional priorities, land utilization, strategic development</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Alan Tio shares his journey from earning his Master's in Public Administration to his current role as VP of Business Development at South Bend International Airport. He discusses the unique challenges and opportunities of airport-based economic development, including managing hundreds of acres of developable land and creating partnerships to maximize the airport's potential as a community asset. Tio emphasizes the importance of long-term planning and viewing the airport as the "front door" to the community for business development.</p>

<p><a href="https://econdevshow.com/rate-this-podcast/" rel="nofollow noopener">Like this show? Please leave us a review here</a> — even one sentence helps! </p>

<h2>Actionable Takeaways</h2>

<ol>
<li>View airports as strategic community assets beyond just transportation hubs</li>
<li>Focus on creating long-term partnerships rather than short-term wins</li>
<li>Look for opportunities that others might not see in your community</li>
<li>Use winter months for planning and preparation of development-ready sites</li>
<li>Understand the importance of first impressions - your community's "front door"</li>
<li>Develop comprehensive land use studies before marketing properties</li>
<li>Build relationships with local and regional partners for aligned development</li>
<li>Consider utilities and infrastructure needs early in the planning process</li>
<li>Take time to understand regional priorities when planning development</li>
<li>Focus on creating value for both companies and communities in partnerships</li>
</ol><p>Special Guest: Alan Tio.</p><p>Sponsored By:</p><ul><li><a rel="nofollow" href="https://sitehunt.io">Sitehunt</a>: <a rel="nofollow" href="https://sitehunt.io">Sitehunt helps economic developers understand their sites, match them to projects, and respond with confidence in minutes instead of scrambling for days.
</a></li></ul><p>Links:</p><ul><li><a title="Alan Tio, MPA, CEcD, MEDP | LinkedIn" rel="nofollow" href="https://www.linkedin.com/in/alantio/">Alan Tio, MPA, CEcD, MEDP | LinkedIn
</a></li><li><a title="South Bend International Airport (SBN) | FlySBN" rel="nofollow" href="https://flysbn.com/">South Bend International Airport (SBN) | FlySBN
</a></li></ul>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Alan Tio shares his journey from earning his Master's in Public Administration to his current role as VP of Business Development at South Bend International Airport. He discusses the unique challenges and opportunities of airport-based economic development, including managing hundreds of acres of developable land and creating partnerships to maximize the airport's potential as a community asset. Tio emphasizes the importance of long-term planning and viewing the airport as the "front door" to the community for business development.</p>

<p><a href="https://econdevshow.com/rate-this-podcast/" rel="nofollow noopener">Like this show? Please leave us a review here</a> — even one sentence helps! </p>

<h2>Actionable Takeaways</h2>

<ol>
<li>View airports as strategic community assets beyond just transportation hubs</li>
<li>Focus on creating long-term partnerships rather than short-term wins</li>
<li>Look for opportunities that others might not see in your community</li>
<li>Use winter months for planning and preparation of development-ready sites</li>
<li>Understand the importance of first impressions - your community's "front door"</li>
<li>Develop comprehensive land use studies before marketing properties</li>
<li>Build relationships with local and regional partners for aligned development</li>
<li>Consider utilities and infrastructure needs early in the planning process</li>
<li>Take time to understand regional priorities when planning development</li>
<li>Focus on creating value for both companies and communities in partnerships</li>
</ol><p>Special Guest: Alan Tio.</p><p>Sponsored By:</p><ul><li><a rel="nofollow" href="https://sitehunt.io">Sitehunt</a>: <a rel="nofollow" href="https://sitehunt.io">Sitehunt helps economic developers understand their sites, match them to projects, and respond with confidence in minutes instead of scrambling for days.
</a></li></ul><p>Links:</p><ul><li><a title="Alan Tio, MPA, CEcD, MEDP | LinkedIn" rel="nofollow" href="https://www.linkedin.com/in/alantio/">Alan Tio, MPA, CEcD, MEDP | LinkedIn
</a></li><li><a title="South Bend International Airport (SBN) | FlySBN" rel="nofollow" href="https://flysbn.com/">South Bend International Airport (SBN) | FlySBN
</a></li></ul>]]>
  </itunes:summary>
</item>
<item>
  <title>139: From Tourism to Business Attraction: Podcasting in Economic Development with Adam Stoker</title>
  <link>https://podcast.econdevshow.com/139</link>
  <guid isPermaLink="false">f3ce8011-361e-4dc8-a3ad-86d5a30ff4b3</guid>
  <pubDate>Mon, 09 Sep 2024 00:15:00 -0500</pubDate>
  <author>Dane Carlson</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f078f684-f72f-4a43-957d-de3aff69810b/f3ce8011-361e-4dc8-a3ad-86d5a30ff4b3.mp3" length="33642463" type="audio/mpeg"/>
  <itunes:episode>139</itunes:episode>
  <itunes:title>From Tourism to Business Attraction: Podcasting in Economic Development with Adam Stoker</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Dane Carlson</itunes:author>
  <itunes:subtitle>Dane Carlson and Adam Stoker explore how economic developers can leverage podcasting as a powerful tool for community promotion, relationship building, and business attraction, drawing parallels between destination marketing and economic development strategies.</itunes:subtitle>
  <itunes:duration>35:02</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f078f684-f72f-4a43-957d-de3aff69810b/cover.jpg?v=3"/>
  <description>&lt;p&gt;In this episode of the Econ Dev Show, host Carlson sits down with Adam Stoker, president and CEO of Relic, to discuss the intersection of economic development and destination marketing. Adam, whose company specializes in creating podcasts for Destination Marketing Organizations (DMOs), shares insights on how the strategies used in tourism promotion can be effectively applied to economic development efforts. &lt;/p&gt;

&lt;p&gt;The conversation explores the similarities between attracting tourists and attracting businesses, with both aiming to bring outside money into specific geographic areas.  The discussion then delves into the power of podcasting as a marketing tool for economic developers. &lt;/p&gt;

&lt;p&gt;Adam emphasizes how creating valuable, educational content through podcasts can help build relationships with potential investors and businesses without resorting to direct sales pitches. He shares success stories from his experience, highlighting how inviting guests to share their stories on a podcast often yields better results than traditional outreach methods. &lt;/p&gt;

&lt;p&gt;The episode also addresses common objections to starting a podcast, such as fear of poor performance and lack of time, with Adam encouraging economic developers to overcome these barriers and prioritize audience building for long-term success in their community promotion efforts.&lt;/p&gt;

&lt;p&gt;&lt;a href="https://econdevshow.com/rate-this-podcast/" rel="nofollow noopener"&gt;Like this show? Please leave us a review here&lt;/a&gt; — even one sentence helps!  Special Guest: Adam Stoker.&lt;/p&gt;
</description>
  <itunes:keywords>Economic development, podcasting, destination marketing, content strategy, audience building, community promotion, business attraction, storytelling, audio marketing, relationship building, investor outreach, tourism strategies, EDO marketing, digital engagement, community branding</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode of the Econ Dev Show, host Carlson sits down with Adam Stoker, president and CEO of Relic, to discuss the intersection of economic development and destination marketing. Adam, whose company specializes in creating podcasts for Destination Marketing Organizations (DMOs), shares insights on how the strategies used in tourism promotion can be effectively applied to economic development efforts. </p>

<p>The conversation explores the similarities between attracting tourists and attracting businesses, with both aiming to bring outside money into specific geographic areas.  The discussion then delves into the power of podcasting as a marketing tool for economic developers. </p>

<p>Adam emphasizes how creating valuable, educational content through podcasts can help build relationships with potential investors and businesses without resorting to direct sales pitches. He shares success stories from his experience, highlighting how inviting guests to share their stories on a podcast often yields better results than traditional outreach methods. </p>

<p>The episode also addresses common objections to starting a podcast, such as fear of poor performance and lack of time, with Adam encouraging economic developers to overcome these barriers and prioritize audience building for long-term success in their community promotion efforts.</p>

<p><a href="https://econdevshow.com/rate-this-podcast/" rel="nofollow noopener">Like this show? Please leave us a review here</a> — even one sentence helps! </p><p>Special Guest: Adam Stoker.</p><p>Sponsored By:</p><ul><li><a rel="nofollow" href="https://sitehunt.io">Sitehunt</a>: <a rel="nofollow" href="https://sitehunt.io">Sitehunt helps economic developers understand their sites, match them to projects, and respond with confidence in minutes instead of scrambling for days.
</a></li></ul><p>Links:</p><ul><li><a title="Adam Stoker | LinkedIn" rel="nofollow" href="https://www.linkedin.com/in/adamstoker/">Adam Stoker | LinkedIn
</a></li><li><a title="Relic Agency: Holistic Marketing Partner for Destination Organizations" rel="nofollow" href="https://relicagency.com/">Relic Agency: Holistic Marketing Partner for Destination Organizations
</a></li><li><a title="Destination Marketing Podcast" rel="nofollow" href="https://destinationmarketingpodcast.com/">Destination Marketing Podcast
</a></li><li><a title="336: Why Destination Marketers Should Think Like Economic Developers with Dane Carlson" rel="nofollow" href="https://destinationmarketingpodcast.com/episodes/#336">336: Why Destination Marketers Should Think Like Economic Developers with Dane Carlson
</a> &mdash; In this episode, Adam talks with Dane Carlson, host of the Econ Dev Show and CEO of Site Hunt, about the crucial link between tourism and economic development. Dane shares his journey from blogging to economic development, including how he transformed Mariposa California by adding an escape room to the visitor center. Dane also emphasizes the importance of collaboration between economic developers and destination marketers to create meaningful visitor experiences and drive local economic growth. 
</li><li><a title="Launch Your Economic Development Podcast" rel="nofollow" href="https://airtable.com/app2rN6Db93ovUGMP/pag22dFFDlmOcbEuE/form">Launch Your Economic Development Podcast
</a> &mdash; Ready to amplify your economic development efforts through podcasting? The Econ Dev Show is partnering with destination marketing expert Adam Stoker to help economic developers like you launch successful podcasts. Whether you're looking to attract businesses, engage with investors, or showcase your community's unique strengths, we're here to guide you every step of the way.
</li></ul>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode of the Econ Dev Show, host Carlson sits down with Adam Stoker, president and CEO of Relic, to discuss the intersection of economic development and destination marketing. Adam, whose company specializes in creating podcasts for Destination Marketing Organizations (DMOs), shares insights on how the strategies used in tourism promotion can be effectively applied to economic development efforts. </p>

<p>The conversation explores the similarities between attracting tourists and attracting businesses, with both aiming to bring outside money into specific geographic areas.  The discussion then delves into the power of podcasting as a marketing tool for economic developers. </p>

<p>Adam emphasizes how creating valuable, educational content through podcasts can help build relationships with potential investors and businesses without resorting to direct sales pitches. He shares success stories from his experience, highlighting how inviting guests to share their stories on a podcast often yields better results than traditional outreach methods. </p>

<p>The episode also addresses common objections to starting a podcast, such as fear of poor performance and lack of time, with Adam encouraging economic developers to overcome these barriers and prioritize audience building for long-term success in their community promotion efforts.</p>

<p><a href="https://econdevshow.com/rate-this-podcast/" rel="nofollow noopener">Like this show? Please leave us a review here</a> — even one sentence helps! </p><p>Special Guest: Adam Stoker.</p><p>Sponsored By:</p><ul><li><a rel="nofollow" href="https://sitehunt.io">Sitehunt</a>: <a rel="nofollow" href="https://sitehunt.io">Sitehunt helps economic developers understand their sites, match them to projects, and respond with confidence in minutes instead of scrambling for days.
</a></li></ul><p>Links:</p><ul><li><a title="Adam Stoker | LinkedIn" rel="nofollow" href="https://www.linkedin.com/in/adamstoker/">Adam Stoker | LinkedIn
</a></li><li><a title="Relic Agency: Holistic Marketing Partner for Destination Organizations" rel="nofollow" href="https://relicagency.com/">Relic Agency: Holistic Marketing Partner for Destination Organizations
</a></li><li><a title="Destination Marketing Podcast" rel="nofollow" href="https://destinationmarketingpodcast.com/">Destination Marketing Podcast
</a></li><li><a title="336: Why Destination Marketers Should Think Like Economic Developers with Dane Carlson" rel="nofollow" href="https://destinationmarketingpodcast.com/episodes/#336">336: Why Destination Marketers Should Think Like Economic Developers with Dane Carlson
</a> &mdash; In this episode, Adam talks with Dane Carlson, host of the Econ Dev Show and CEO of Site Hunt, about the crucial link between tourism and economic development. Dane shares his journey from blogging to economic development, including how he transformed Mariposa California by adding an escape room to the visitor center. Dane also emphasizes the importance of collaboration between economic developers and destination marketers to create meaningful visitor experiences and drive local economic growth. 
</li><li><a title="Launch Your Economic Development Podcast" rel="nofollow" href="https://airtable.com/app2rN6Db93ovUGMP/pag22dFFDlmOcbEuE/form">Launch Your Economic Development Podcast
</a> &mdash; Ready to amplify your economic development efforts through podcasting? The Econ Dev Show is partnering with destination marketing expert Adam Stoker to help economic developers like you launch successful podcasts. Whether you're looking to attract businesses, engage with investors, or showcase your community's unique strengths, we're here to guide you every step of the way.
</li></ul>]]>
  </itunes:summary>
</item>
<item>
  <title>77: The Work Starts at Home: Business Attraction with Lenora Fisher</title>
  <link>https://podcast.econdevshow.com/77</link>
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  <pubDate>Mon, 19 Dec 2022 00:15:00 -0600</pubDate>
  <author>Dane Carlson</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f078f684-f72f-4a43-957d-de3aff69810b/4d0dcb87-dd5f-4f70-924e-c3f3b6559581.mp3" length="29362615" type="audio/mpeg"/>
  <itunes:episode>77</itunes:episode>
  <itunes:title>The Work Starts at Home: Business Attraction with Lenora Fisher</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Dane Carlson</itunes:author>
  <itunes:subtitle>Dane talks business attraction with Lenora Fisher, the Director of Business Attraction at Greater Peoria Economic Development Council.</itunes:subtitle>
  <itunes:duration>30:35</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f078f684-f72f-4a43-957d-de3aff69810b/cover.jpg?v=3"/>
  <description>&lt;p&gt;In this episode, Dane talks business attraction with Lenora Fisher, the Director of Business Attraction at Greater Peoria Economic Development Council.&lt;/p&gt;

&lt;p&gt;&lt;a href="https://econdevshow.com/rate-this-podcast/" rel="nofollow noopener"&gt;Like this show? Please leave us a review here&lt;/a&gt; — even one sentence helps!  Special Guest: Lenora Fisher.&lt;/p&gt;
</description>
  <itunes:keywords>econdev, economic development, eco devo, business attraction</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Dane talks business attraction with Lenora Fisher, the Director of Business Attraction at Greater Peoria Economic Development Council.</p>

<p><a href="https://econdevshow.com/rate-this-podcast/" rel="nofollow noopener">Like this show? Please leave us a review here</a> — even one sentence helps! </p><p>Special Guest: Lenora Fisher.</p><p>Sponsored By:</p><ul><li><a rel="nofollow" href="https://econdevshow.com/#/portal/account/plans">Econ Dev Pro</a>: <a rel="nofollow" href="https://econdevshow.com/#/portal/account/plans">Upgrade your subscription and support the Econ Dev Show with a paid membership.  Plus AI in Economic Development and other bonuses.
</a></li></ul><p>Links:</p><ul><li><a title="Lenora Fisher | LinkedIn" rel="nofollow" href="https://www.linkedin.com/in/lenora-fisher-323566a/">Lenora Fisher | LinkedIn
</a></li><li><a title="Greater Peoria EDC" rel="nofollow" href="https://greaterpeoriaedc.org/">Greater Peoria EDC
</a></li><li><a title="Econ Dev Show Podcast Episode 71 - Both a Planning Agency and an EDO With Chris Setti" rel="nofollow" href="https://econdevshow.com/podcast-episode-71-both-a-planning-agency-and-an-edo-with-chris-setti/">Econ Dev Show Podcast Episode 71 - Both a Planning Agency and an EDO With Chris Setti
</a></li><li><a title="Visit Peoria, IL | Find Hotels, Restaurants &amp; Things to Do" rel="nofollow" href="https://www.peoria.org/">Visit Peoria, IL | Find Hotels, Restaurants &amp; Things to Do
</a></li><li><a title="Relocating to Peoria IL | Discover Area Communities &amp; Culture" rel="nofollow" href="https://www.peoria.org/thisisgreaterpeoria/">Relocating to Peoria IL | Discover Area Communities &amp; Culture
</a></li><li><a title="Transatlantic Business Council - TBIC" rel="nofollow" href="https://www.tbic-fdi.com/">Transatlantic Business Council - TBIC
</a></li><li><a title="SelectUSA" rel="nofollow" href="https://www.trade.gov/selectusa-home">SelectUSA
</a></li><li><a title="Site Selectors Guild Annual Conference" rel="nofollow" href="https://siteselectorsguild.com/events/about-annual-conference/">Site Selectors Guild Annual Conference
</a></li><li><a title="Site Selectors Guild" rel="nofollow" href="https://siteselectorsguild.com/">Site Selectors Guild
</a></li><li><a title="MidAmerica Economic Development Council" rel="nofollow" href="https://www.midamericaedc.org/">MidAmerica Economic Development Council
</a></li><li><a title="Intersect Illinois" rel="nofollow" href="https://intersectillinois.org/">Intersect Illinois
</a></li><li><a title="Illinois Department of Commerce and Economic Opportunity" rel="nofollow" href="https://dceo.illinois.gov/">Illinois Department of Commerce and Economic Opportunity
</a></li><li><a title="Econ Dev Show Podcast Episode 39 - Economic Development is Still Not for Amateurs with Jay Garner" rel="nofollow" href="https://econdevshow.com/podcast-episode-39-economic-development-is-still-not-for-amateurs-with-jay-garner/">Econ Dev Show Podcast Episode 39 - Economic Development is Still Not for Amateurs with Jay Garner
</a></li><li><a title="Amazon.com: Economic Development Is [STILL] Not for Amateurs!: A must-read for community leaders on how to achieve economic development success eBook" rel="nofollow" href="https://www.amazon.com/dp/B08C7942LZ/ref=nosim?tag=econdevshow-20">Amazon.com: Economic Development Is [STILL] Not for Amateurs!: A must-read for community leaders on how to achieve economic development success eBook
</a></li><li><a title="Economic Development is Still Not for Amateurs Book Review By Lenora Fisher" rel="nofollow" href="https://greaterpeoriaedc.org/economic-development-is-still-not-for-amateurs-book-review-by-lenora-fisher/">Economic Development is Still Not for Amateurs Book Review By Lenora Fisher
</a></li><li><a title="Experience working 2007-08 Obama campaign shapes Peoria economic developer&#39;s vision for city | Peoria Public Radio" rel="nofollow" href="https://www.wcbu.org/local-news/2022-01-26/experience-working-2007-08-obama-campaign-shapes-peoria-economic-developers-vision-for-city">Experience working 2007-08 Obama campaign shapes Peoria economic developer's vision for city | Peoria Public Radio
</a></li><li><a title="Episode 119: How to Sharpen Up Your Conflict Resolution to Cut Through Tension | Lenora Fisher, Greater Peoria Economic Development Council – America&#39;s Jobs Team" rel="nofollow" href="https://jobsteam.consultantconnect.org/2021/05/11/episode-119-how-to-sharpen-up-your-conflict-resolution-to-cut-through-tension-lenora-fisher-greater-peoria-economic-development-council/">Episode 119: How to Sharpen Up Your Conflict Resolution to Cut Through Tension | Lenora Fisher, Greater Peoria Economic Development Council – America's Jobs Team
</a></li></ul>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Dane talks business attraction with Lenora Fisher, the Director of Business Attraction at Greater Peoria Economic Development Council.</p>

<p><a href="https://econdevshow.com/rate-this-podcast/" rel="nofollow noopener">Like this show? Please leave us a review here</a> — even one sentence helps! </p><p>Special Guest: Lenora Fisher.</p><p>Sponsored By:</p><ul><li><a rel="nofollow" href="https://econdevshow.com/#/portal/account/plans">Econ Dev Pro</a>: <a rel="nofollow" href="https://econdevshow.com/#/portal/account/plans">Upgrade your subscription and support the Econ Dev Show with a paid membership.  Plus AI in Economic Development and other bonuses.
</a></li></ul><p>Links:</p><ul><li><a title="Lenora Fisher | LinkedIn" rel="nofollow" href="https://www.linkedin.com/in/lenora-fisher-323566a/">Lenora Fisher | LinkedIn
</a></li><li><a title="Greater Peoria EDC" rel="nofollow" href="https://greaterpeoriaedc.org/">Greater Peoria EDC
</a></li><li><a title="Econ Dev Show Podcast Episode 71 - Both a Planning Agency and an EDO With Chris Setti" rel="nofollow" href="https://econdevshow.com/podcast-episode-71-both-a-planning-agency-and-an-edo-with-chris-setti/">Econ Dev Show Podcast Episode 71 - Both a Planning Agency and an EDO With Chris Setti
</a></li><li><a title="Visit Peoria, IL | Find Hotels, Restaurants &amp; Things to Do" rel="nofollow" href="https://www.peoria.org/">Visit Peoria, IL | Find Hotels, Restaurants &amp; Things to Do
</a></li><li><a title="Relocating to Peoria IL | Discover Area Communities &amp; Culture" rel="nofollow" href="https://www.peoria.org/thisisgreaterpeoria/">Relocating to Peoria IL | Discover Area Communities &amp; Culture
</a></li><li><a title="Transatlantic Business Council - TBIC" rel="nofollow" href="https://www.tbic-fdi.com/">Transatlantic Business Council - TBIC
</a></li><li><a title="SelectUSA" rel="nofollow" href="https://www.trade.gov/selectusa-home">SelectUSA
</a></li><li><a title="Site Selectors Guild Annual Conference" rel="nofollow" href="https://siteselectorsguild.com/events/about-annual-conference/">Site Selectors Guild Annual Conference
</a></li><li><a title="Site Selectors Guild" rel="nofollow" href="https://siteselectorsguild.com/">Site Selectors Guild
</a></li><li><a title="MidAmerica Economic Development Council" rel="nofollow" href="https://www.midamericaedc.org/">MidAmerica Economic Development Council
</a></li><li><a title="Intersect Illinois" rel="nofollow" href="https://intersectillinois.org/">Intersect Illinois
</a></li><li><a title="Illinois Department of Commerce and Economic Opportunity" rel="nofollow" href="https://dceo.illinois.gov/">Illinois Department of Commerce and Economic Opportunity
</a></li><li><a title="Econ Dev Show Podcast Episode 39 - Economic Development is Still Not for Amateurs with Jay Garner" rel="nofollow" href="https://econdevshow.com/podcast-episode-39-economic-development-is-still-not-for-amateurs-with-jay-garner/">Econ Dev Show Podcast Episode 39 - Economic Development is Still Not for Amateurs with Jay Garner
</a></li><li><a title="Amazon.com: Economic Development Is [STILL] Not for Amateurs!: A must-read for community leaders on how to achieve economic development success eBook" rel="nofollow" href="https://www.amazon.com/dp/B08C7942LZ/ref=nosim?tag=econdevshow-20">Amazon.com: Economic Development Is [STILL] Not for Amateurs!: A must-read for community leaders on how to achieve economic development success eBook
</a></li><li><a title="Economic Development is Still Not for Amateurs Book Review By Lenora Fisher" rel="nofollow" href="https://greaterpeoriaedc.org/economic-development-is-still-not-for-amateurs-book-review-by-lenora-fisher/">Economic Development is Still Not for Amateurs Book Review By Lenora Fisher
</a></li><li><a title="Experience working 2007-08 Obama campaign shapes Peoria economic developer&#39;s vision for city | Peoria Public Radio" rel="nofollow" href="https://www.wcbu.org/local-news/2022-01-26/experience-working-2007-08-obama-campaign-shapes-peoria-economic-developers-vision-for-city">Experience working 2007-08 Obama campaign shapes Peoria economic developer's vision for city | Peoria Public Radio
</a></li><li><a title="Episode 119: How to Sharpen Up Your Conflict Resolution to Cut Through Tension | Lenora Fisher, Greater Peoria Economic Development Council – America&#39;s Jobs Team" rel="nofollow" href="https://jobsteam.consultantconnect.org/2021/05/11/episode-119-how-to-sharpen-up-your-conflict-resolution-to-cut-through-tension-lenora-fisher-greater-peoria-economic-development-council/">Episode 119: How to Sharpen Up Your Conflict Resolution to Cut Through Tension | Lenora Fisher, Greater Peoria Economic Development Council – America's Jobs Team
</a></li></ul>]]>
  </itunes:summary>
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