web02.fireside.fm Fri, 10 Apr 2026 06:08:18 -0500 Fireside (https://fireside.fm) Econ Dev Show Podcast - Economic Development - Episodes Tagged with “Community Branding” https://podcast.econdevshow.com/tags/community%20branding Mon, 09 Feb 2026 00:15:00 -0600 Dane Carlson explores the strategies, ideas, and insights that are driving economic development forward into the future. You'll hear new insights from passionate ED's about their successes and struggles, and you'll learn from attraction and retention experts about how to apply actionable strategies inside your EDO. We'll help take your organization, your community, and your career to the next level. en-us episodic Actionable economic development strategies and stories Dane Carlson Dane Carlson explores the strategies, ideas, and insights that are driving economic development forward into the future. You'll hear new insights from passionate ED's about their successes and struggles, and you'll learn from attraction and retention experts about how to apply actionable strategies inside your EDO. We'll help take your organization, your community, and your career to the next level. no econ dev, economic development, ed Dane Carlson show@econdevshow.com 208: What Rural Economic Development in Nebraska Really Looks Like in 2026 with Lisa Hurley https://podcast.econdevshow.com/208 e5291dad-03e0-4560-9f44-3095aa6c3cdc Mon, 09 Feb 2026 00:15:00 -0600 Dane Carlson 208 What Rural Economic Development in Nebraska Really Looks Like in 2026 with Lisa Hurley full Dane Carlson A grounded, real-world conversation about how a rural Nebraska community is tackling talent, childcare, housing, infrastructure, and change without losing its identity. 32:01 no In this episode of the Econ Dev Show, Dane Carlson sits down with Lisa Hurley, Executive Director of the York County Development Corporation in Nebraska, to talk about what modern rural economic development actually looks like on the ground. Lisa shares how York County leverages its logistics position, diversified employers, and growing civic pride while navigating workforce shortages, childcare capacity, housing pressure, and community resistance to change. They discuss talent attraction campaigns, podcasting as an economic development tool, and why rural EDOs must now think far beyond traditional business recruitment. The conversation also explores leadership, burnout, mentoring the next generation of economic developers, and how Lisa is using AI to save time while staying human where it matters most. Like this show? Please leave us a review here (https://econdevshow.com/rate-this-podcast/) — even one sentence helps! Ten Actionable Takeaways for Economic Developers Treat childcare capacity as core economic infrastructure, not a side issue Invest in talent marketing even when results are hard to attribute directly Use layered messaging across state, local, and employer campaigns Build trust by proactively sharing progress and visuals with the community Accept that some resistance to change cannot be resolved, only managed Partner aggressively to avoid owning every initiative yourself Use podcasts and storytelling to humanize your community and organization Leverage AI for HR, editing, and admin work to protect business-facing time Mentor younger economic developers to reduce burnout and build continuity Remember that stopping a bad project can be a win, not a failure Special Guest: Lisa Hurley. econdev, economic development, eco devo, rural economic development, talent attraction, childcare workforce, housing development, logistics corridors, industrial parks, nimbyism, community branding, workforce recruitment, rural leadership In this episode of the Econ Dev Show, Dane Carlson sits down with Lisa Hurley, Executive Director of the York County Development Corporation in Nebraska, to talk about what modern rural economic development actually looks like on the ground.

Lisa shares how York County leverages its logistics position, diversified employers, and growing civic pride while navigating workforce shortages, childcare capacity, housing pressure, and community resistance to change. They discuss talent attraction campaigns, podcasting as an economic development tool, and why rural EDOs must now think far beyond traditional business recruitment.

The conversation also explores leadership, burnout, mentoring the next generation of economic developers, and how Lisa is using AI to save time while staying human where it matters most.

Like this show? Please leave us a review here — even one sentence helps!

Ten Actionable Takeaways for Economic Developers

  1. Treat childcare capacity as core economic infrastructure, not a side issue
  2. Invest in talent marketing even when results are hard to attribute directly
  3. Use layered messaging across state, local, and employer campaigns
  4. Build trust by proactively sharing progress and visuals with the community
  5. Accept that some resistance to change cannot be resolved, only managed
  6. Partner aggressively to avoid owning every initiative yourself
  7. Use podcasts and storytelling to humanize your community and organization
  8. Leverage AI for HR, editing, and admin work to protect business-facing time
  9. Mentor younger economic developers to reduce burnout and build continuity
  10. Remember that stopping a bad project can be a win, not a failure

Special Guest: Lisa Hurley.

Sponsored By:

Links:

]]> In this episode of the Econ Dev Show, Dane Carlson sits down with Lisa Hurley, Executive Director of the York County Development Corporation in Nebraska, to talk about what modern rural economic development actually looks like on the ground.

Lisa shares how York County leverages its logistics position, diversified employers, and growing civic pride while navigating workforce shortages, childcare capacity, housing pressure, and community resistance to change. They discuss talent attraction campaigns, podcasting as an economic development tool, and why rural EDOs must now think far beyond traditional business recruitment.

The conversation also explores leadership, burnout, mentoring the next generation of economic developers, and how Lisa is using AI to save time while staying human where it matters most.

Like this show? Please leave us a review here — even one sentence helps!

Ten Actionable Takeaways for Economic Developers

  1. Treat childcare capacity as core economic infrastructure, not a side issue
  2. Invest in talent marketing even when results are hard to attribute directly
  3. Use layered messaging across state, local, and employer campaigns
  4. Build trust by proactively sharing progress and visuals with the community
  5. Accept that some resistance to change cannot be resolved, only managed
  6. Partner aggressively to avoid owning every initiative yourself
  7. Use podcasts and storytelling to humanize your community and organization
  8. Leverage AI for HR, editing, and admin work to protect business-facing time
  9. Mentor younger economic developers to reduce burnout and build continuity
  10. Remember that stopping a bad project can be a win, not a failure

Special Guest: Lisa Hurley.

Sponsored By:

Links:

]]> 139: From Tourism to Business Attraction: Podcasting in Economic Development with Adam Stoker https://podcast.econdevshow.com/139 f3ce8011-361e-4dc8-a3ad-86d5a30ff4b3 Mon, 09 Sep 2024 00:15:00 -0500 Dane Carlson 139 From Tourism to Business Attraction: Podcasting in Economic Development with Adam Stoker full Dane Carlson Dane Carlson and Adam Stoker explore how economic developers can leverage podcasting as a powerful tool for community promotion, relationship building, and business attraction, drawing parallels between destination marketing and economic development strategies. 35:02 no In this episode of the Econ Dev Show, host Carlson sits down with Adam Stoker, president and CEO of Relic, to discuss the intersection of economic development and destination marketing. Adam, whose company specializes in creating podcasts for Destination Marketing Organizations (DMOs), shares insights on how the strategies used in tourism promotion can be effectively applied to economic development efforts. The conversation explores the similarities between attracting tourists and attracting businesses, with both aiming to bring outside money into specific geographic areas. The discussion then delves into the power of podcasting as a marketing tool for economic developers. Adam emphasizes how creating valuable, educational content through podcasts can help build relationships with potential investors and businesses without resorting to direct sales pitches. He shares success stories from his experience, highlighting how inviting guests to share their stories on a podcast often yields better results than traditional outreach methods. The episode also addresses common objections to starting a podcast, such as fear of poor performance and lack of time, with Adam encouraging economic developers to overcome these barriers and prioritize audience building for long-term success in their community promotion efforts. Like this show? Please leave us a review here (https://econdevshow.com/rate-this-podcast/) — even one sentence helps! Special Guest: Adam Stoker. Economic development, podcasting, destination marketing, content strategy, audience building, community promotion, business attraction, storytelling, audio marketing, relationship building, investor outreach, tourism strategies, EDO marketing, digital engagement, community branding In this episode of the Econ Dev Show, host Carlson sits down with Adam Stoker, president and CEO of Relic, to discuss the intersection of economic development and destination marketing. Adam, whose company specializes in creating podcasts for Destination Marketing Organizations (DMOs), shares insights on how the strategies used in tourism promotion can be effectively applied to economic development efforts.

The conversation explores the similarities between attracting tourists and attracting businesses, with both aiming to bring outside money into specific geographic areas. The discussion then delves into the power of podcasting as a marketing tool for economic developers.

Adam emphasizes how creating valuable, educational content through podcasts can help build relationships with potential investors and businesses without resorting to direct sales pitches. He shares success stories from his experience, highlighting how inviting guests to share their stories on a podcast often yields better results than traditional outreach methods.

The episode also addresses common objections to starting a podcast, such as fear of poor performance and lack of time, with Adam encouraging economic developers to overcome these barriers and prioritize audience building for long-term success in their community promotion efforts.

Like this show? Please leave us a review here — even one sentence helps!

Special Guest: Adam Stoker.

Sponsored By:

Links:

]]> In this episode of the Econ Dev Show, host Carlson sits down with Adam Stoker, president and CEO of Relic, to discuss the intersection of economic development and destination marketing. Adam, whose company specializes in creating podcasts for Destination Marketing Organizations (DMOs), shares insights on how the strategies used in tourism promotion can be effectively applied to economic development efforts.

The conversation explores the similarities between attracting tourists and attracting businesses, with both aiming to bring outside money into specific geographic areas. The discussion then delves into the power of podcasting as a marketing tool for economic developers.

Adam emphasizes how creating valuable, educational content through podcasts can help build relationships with potential investors and businesses without resorting to direct sales pitches. He shares success stories from his experience, highlighting how inviting guests to share their stories on a podcast often yields better results than traditional outreach methods.

The episode also addresses common objections to starting a podcast, such as fear of poor performance and lack of time, with Adam encouraging economic developers to overcome these barriers and prioritize audience building for long-term success in their community promotion efforts.

Like this show? Please leave us a review here — even one sentence helps!

Special Guest: Adam Stoker.

Sponsored By:

Links:

]]>