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    <fireside:genDate>Mon, 06 Apr 2026 18:19:06 -0500</fireside:genDate>
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    <title>Econ Dev Show Podcast - Economic Development - Episodes Tagged with “Density”</title>
    <link>https://podcast.econdevshow.com/tags/density</link>
    <pubDate>Mon, 12 Jan 2026 00:00:00 -0600</pubDate>
    <description>Dane Carlson explores the strategies, ideas, and insights that are driving economic development forward into the future.  You'll hear new insights from passionate ED's about their successes and struggles, and you'll learn from attraction and retention experts about how to apply actionable strategies inside your EDO.  We'll help take your organization, your community, and your career to the next level.
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    <itunes:subtitle>Actionable economic development strategies and stories</itunes:subtitle>
    <itunes:author>Dane Carlson</itunes:author>
    <itunes:summary>Dane Carlson explores the strategies, ideas, and insights that are driving economic development forward into the future.  You'll hear new insights from passionate ED's about their successes and struggles, and you'll learn from attraction and retention experts about how to apply actionable strategies inside your EDO.  We'll help take your organization, your community, and your career to the next level.
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    <itunes:keywords>econ dev, economic development, ed</itunes:keywords>
    <itunes:owner>
      <itunes:name>Dane Carlson</itunes:name>
      <itunes:email>show@econdevshow.com</itunes:email>
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  <title>204: From Company Town to Community Vision with Jessica Huble</title>
  <link>https://podcast.econdevshow.com/204</link>
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  <pubDate>Mon, 12 Jan 2026 00:00:00 -0600</pubDate>
  <author>Dane Carlson</author>
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  <itunes:episode>204</itunes:episode>
  <itunes:title>From Company Town to Community Vision with Jessica Huble</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Dane Carlson</itunes:author>
  <itunes:subtitle>A deep, practical conversation about how the City of Sugar Land is approaching redevelopment, density, land constraints, and long-term fiscal sustainability while preserving identity and community trust.</itunes:subtitle>
  <itunes:duration>28:39</itunes:duration>
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  <description>In this episode of the Econ Dev Show, Dane Carlson sits down with Jessica Huble, Assistant Director of Redevelopment for the City of Sugar Land, Texas, to explore how a landlocked, master-planned suburb is rethinking growth, housing, and economic sustainability. The conversation dives into Sugar Land’s unique history as a company town built around Imperial Sugar, the creation of a dedicated Department of Redevelopment, and why single-family housing alone cannot support a city’s long-term finances. 
Jessica explains how community engagement, honest trade-off conversations, flexible planning, and city-led redevelopment of the historic Imperial site are shaping Sugar Land’s next chapter, offering lessons for any community facing limited land, changing markets, and rising expectations.
Like this show? Please leave us a review here (https://econdevshow.com/rate-this-podcast/) — even one sentence helps! 
10 actionable takeaways for economic developers
If your city is landlocked, every acre decision is a long-term financial decision
Single-family housing alone will not sustain municipal services over time
Create space for redevelopment before crisis forces it
Be honest with residents about trade-offs, not just benefits
Sales tax strategy matters just as much as property tax in many states
Avoid being overly prescriptive in RFQs and redevelopment plans
Lead with outcomes and identity, not tenant wish lists
Community visioning works best when residents are asked real questions
Historic assets should inform the future, not freeze it
Cities that fail to adapt risk losing relevance, not just revenue Special Guest: Jessica Huble.
</description>
  <itunes:keywords>econdev, economic development, eco devo, redevelopment, landlocked cities, density, sales tax, historic districts, zoning reform, public-private partnerships, community engagement, fiscal sustainability, suburban growth</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode of the Econ Dev Show, Dane Carlson sits down with Jessica Huble, Assistant Director of Redevelopment for the City of Sugar Land, Texas, to explore how a landlocked, master-planned suburb is rethinking growth, housing, and economic sustainability. The conversation dives into Sugar Land’s unique history as a company town built around Imperial Sugar, the creation of a dedicated Department of Redevelopment, and why single-family housing alone cannot support a city’s long-term finances. </p>

<p>Jessica explains how community engagement, honest trade-off conversations, flexible planning, and city-led redevelopment of the historic Imperial site are shaping Sugar Land’s next chapter, offering lessons for any community facing limited land, changing markets, and rising expectations.</p>

<p><a href="https://econdevshow.com/rate-this-podcast/" rel="nofollow">Like this show? Please leave us a review here</a> — even one sentence helps! </p>

<h2>10 actionable takeaways for economic developers</h2>

<ol>
<li>If your city is landlocked, every acre decision is a long-term financial decision</li>
<li>Single-family housing alone will not sustain municipal services over time</li>
<li>Create space for redevelopment before crisis forces it</li>
<li>Be honest with residents about trade-offs, not just benefits</li>
<li>Sales tax strategy matters just as much as property tax in many states</li>
<li>Avoid being overly prescriptive in RFQs and redevelopment plans</li>
<li>Lead with outcomes and identity, not tenant wish lists</li>
<li>Community visioning works best when residents are asked real questions</li>
<li>Historic assets should inform the future, not freeze it</li>
<li>Cities that fail to adapt risk losing relevance, not just revenue</li>
</ol><p>Special Guest: Jessica Huble.</p><p>Sponsored By:</p><ul><li><a rel="nofollow" href="https://sitehunt.io">Sitehunt</a>: <a rel="nofollow" href="https://sitehunt.io">If your property data is scattered or out of date, you're losing projects.

Sitehunt gives economic developers an AI-powered property database and instant RFI responses.

Schedule a demo today!</a></li></ul><p>Links:</p><ul><li><a title="Department of Redevelopment | City of Sugar Land Economic Development" rel="nofollow" href="https://sugarlandecodev.com/about/department-of-redevelopment">Department of Redevelopment | City of Sugar Land Economic Development</a></li><li><a title="Sugar Land Advances Historic Char House Preservation | City of Sugar Land Economic Development" rel="nofollow" href="https://sugarlandecodev.com/release/sugar-land-advances-historic-char-house-preservation">Sugar Land Advances Historic Char House Preservation | City of Sugar Land Economic Development</a></li><li><a title="Making Every Acre Count: Sugar Land’s Bold Plan for Smart Redevelopment - Urban Land Magazine" rel="nofollow" href="https://urbanland.uli.org/sponsored-content/making-every-acre-count-sugar-land">Making Every Acre Count: Sugar Land’s Bold Plan for Smart Redevelopment - Urban Land Magazine</a></li><li><a title="City of Sugar Land Makes History by Acquiring Imperial Historic District | City of Sugar Land Economic Development" rel="nofollow" href="https://sugarlandecodev.com/release/city-of-sugar-land-acquires-imperial-historic-district">City of Sugar Land Makes History by Acquiring Imperial Historic District | City of Sugar Land Economic Development</a></li><li><a title="City of Sugar Land Approves $12.5M Reinvestment to Modernize Town Square | City of Sugar Land Economic Development" rel="nofollow" href="https://sugarlandecodev.com/release/city-of-sugar-land-approves-125m-reinvestment-to-modernize-town-square">City of Sugar Land Approves $12.5M Reinvestment to Modernize Town Square | City of Sugar Land Economic Development</a></li><li><a title="Strategic Redevelopment in Sugar Land | City of Sugar Land Economic Development" rel="nofollow" href="https://sugarlandecodev.com/redevelopment">Strategic Redevelopment in Sugar Land | City of Sugar Land Economic Development</a></li><li><a title="Imperial Historic District | Sugar Land, TX - Official Website" rel="nofollow" href="https://www.sugarlandtx.gov/2328/Imperial-Historic-District">Imperial Historic District | Sugar Land, TX - Official Website</a></li><li><a title="Priority Projects | City of Sugar Land Development | Site Selection" rel="nofollow" href="https://sugarlandecodev.com/redevelopment/priority-projects">Priority Projects | City of Sugar Land Development | Site Selection</a></li><li><a title="Department of Redevelopment | Sugar Land, TX - Official Website" rel="nofollow" href="https://www.sugarlandtx.gov/2615/Department-of-Redevelopment">Department of Redevelopment | Sugar Land, TX - Official Website</a></li><li><a title="Sugar Land Economic Development: Posts | LinkedIn" rel="nofollow" href="https://www.linkedin.com/showcase/city-of-sugar-land-economic-development/posts/?feedView=all">Sugar Land Economic Development: Posts | LinkedIn</a></li><li><a title="Jessica Huble | LinkedIn" rel="nofollow" href="https://www.linkedin.com/in/jessica-huble/">Jessica Huble | LinkedIn</a></li><li><a title="Dare to Lead: Brave Work. Tough Conversations. Whole Hearts.: Brown, Brené | Amazon" rel="nofollow" href="http://www.amazon.com/exec/obidos/ASIN/0399592520/econdevshow-20">Dare to Lead: Brave Work. Tough Conversations. Whole Hearts.: Brown, Brené | Amazon</a></li></ul>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode of the Econ Dev Show, Dane Carlson sits down with Jessica Huble, Assistant Director of Redevelopment for the City of Sugar Land, Texas, to explore how a landlocked, master-planned suburb is rethinking growth, housing, and economic sustainability. The conversation dives into Sugar Land’s unique history as a company town built around Imperial Sugar, the creation of a dedicated Department of Redevelopment, and why single-family housing alone cannot support a city’s long-term finances. </p>

<p>Jessica explains how community engagement, honest trade-off conversations, flexible planning, and city-led redevelopment of the historic Imperial site are shaping Sugar Land’s next chapter, offering lessons for any community facing limited land, changing markets, and rising expectations.</p>

<p><a href="https://econdevshow.com/rate-this-podcast/" rel="nofollow">Like this show? Please leave us a review here</a> — even one sentence helps! </p>

<h2>10 actionable takeaways for economic developers</h2>

<ol>
<li>If your city is landlocked, every acre decision is a long-term financial decision</li>
<li>Single-family housing alone will not sustain municipal services over time</li>
<li>Create space for redevelopment before crisis forces it</li>
<li>Be honest with residents about trade-offs, not just benefits</li>
<li>Sales tax strategy matters just as much as property tax in many states</li>
<li>Avoid being overly prescriptive in RFQs and redevelopment plans</li>
<li>Lead with outcomes and identity, not tenant wish lists</li>
<li>Community visioning works best when residents are asked real questions</li>
<li>Historic assets should inform the future, not freeze it</li>
<li>Cities that fail to adapt risk losing relevance, not just revenue</li>
</ol><p>Special Guest: Jessica Huble.</p><p>Sponsored By:</p><ul><li><a rel="nofollow" href="https://sitehunt.io">Sitehunt</a>: <a rel="nofollow" href="https://sitehunt.io">If your property data is scattered or out of date, you're losing projects.

Sitehunt gives economic developers an AI-powered property database and instant RFI responses.

Schedule a demo today!</a></li></ul><p>Links:</p><ul><li><a title="Department of Redevelopment | City of Sugar Land Economic Development" rel="nofollow" href="https://sugarlandecodev.com/about/department-of-redevelopment">Department of Redevelopment | City of Sugar Land Economic Development</a></li><li><a title="Sugar Land Advances Historic Char House Preservation | City of Sugar Land Economic Development" rel="nofollow" href="https://sugarlandecodev.com/release/sugar-land-advances-historic-char-house-preservation">Sugar Land Advances Historic Char House Preservation | City of Sugar Land Economic Development</a></li><li><a title="Making Every Acre Count: Sugar Land’s Bold Plan for Smart Redevelopment - Urban Land Magazine" rel="nofollow" href="https://urbanland.uli.org/sponsored-content/making-every-acre-count-sugar-land">Making Every Acre Count: Sugar Land’s Bold Plan for Smart Redevelopment - Urban Land Magazine</a></li><li><a title="City of Sugar Land Makes History by Acquiring Imperial Historic District | City of Sugar Land Economic Development" rel="nofollow" href="https://sugarlandecodev.com/release/city-of-sugar-land-acquires-imperial-historic-district">City of Sugar Land Makes History by Acquiring Imperial Historic District | City of Sugar Land Economic Development</a></li><li><a title="City of Sugar Land Approves $12.5M Reinvestment to Modernize Town Square | City of Sugar Land Economic Development" rel="nofollow" href="https://sugarlandecodev.com/release/city-of-sugar-land-approves-125m-reinvestment-to-modernize-town-square">City of Sugar Land Approves $12.5M Reinvestment to Modernize Town Square | City of Sugar Land Economic Development</a></li><li><a title="Strategic Redevelopment in Sugar Land | City of Sugar Land Economic Development" rel="nofollow" href="https://sugarlandecodev.com/redevelopment">Strategic Redevelopment in Sugar Land | City of Sugar Land Economic Development</a></li><li><a title="Imperial Historic District | Sugar Land, TX - Official Website" rel="nofollow" href="https://www.sugarlandtx.gov/2328/Imperial-Historic-District">Imperial Historic District | Sugar Land, TX - Official Website</a></li><li><a title="Priority Projects | City of Sugar Land Development | Site Selection" rel="nofollow" href="https://sugarlandecodev.com/redevelopment/priority-projects">Priority Projects | City of Sugar Land Development | Site Selection</a></li><li><a title="Department of Redevelopment | Sugar Land, TX - Official Website" rel="nofollow" href="https://www.sugarlandtx.gov/2615/Department-of-Redevelopment">Department of Redevelopment | Sugar Land, TX - Official Website</a></li><li><a title="Sugar Land Economic Development: Posts | LinkedIn" rel="nofollow" href="https://www.linkedin.com/showcase/city-of-sugar-land-economic-development/posts/?feedView=all">Sugar Land Economic Development: Posts | LinkedIn</a></li><li><a title="Jessica Huble | LinkedIn" rel="nofollow" href="https://www.linkedin.com/in/jessica-huble/">Jessica Huble | LinkedIn</a></li><li><a title="Dare to Lead: Brave Work. Tough Conversations. Whole Hearts.: Brown, Brené | Amazon" rel="nofollow" href="http://www.amazon.com/exec/obidos/ASIN/0399592520/econdevshow-20">Dare to Lead: Brave Work. Tough Conversations. Whole Hearts.: Brown, Brené | Amazon</a></li></ul>]]>
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