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    <fireside:genDate>Thu, 23 Apr 2026 00:26:53 -0500</fireside:genDate>
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    <title>Econ Dev Show Podcast - Economic Development - Episodes Tagged with “Genz”</title>
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    <pubDate>Tue, 18 Apr 2023 00:15:00 -0500</pubDate>
    <description>Dane Carlson explores the strategies, ideas, and insights that are driving economic development forward into the future.  You'll hear new insights from passionate ED's about their successes and struggles, and you'll learn from attraction and retention experts about how to apply actionable strategies inside your EDO.  We'll help take your organization, your community, and your career to the next level.
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    <itunes:subtitle>Actionable economic development strategies and stories</itunes:subtitle>
    <itunes:author>Dane Carlson</itunes:author>
    <itunes:summary>Dane Carlson explores the strategies, ideas, and insights that are driving economic development forward into the future.  You'll hear new insights from passionate ED's about their successes and struggles, and you'll learn from attraction and retention experts about how to apply actionable strategies inside your EDO.  We'll help take your organization, your community, and your career to the next level.
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    <itunes:keywords>econ dev, economic development, ed</itunes:keywords>
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      <itunes:name>Dane Carlson</itunes:name>
      <itunes:email>show@econdevshow.com</itunes:email>
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  <title>90: Gen Z Marketing in Plain English with Kathleen McQuaid Holdridge and Jessica Packard</title>
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  <pubDate>Tue, 18 Apr 2023 00:15:00 -0500</pubDate>
  <author>Dane Carlson</author>
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  <itunes:episode>90</itunes:episode>
  <itunes:title>Gen Z Marketing in Plain English with Kathleen McQuaid Holdridge and Jessica Packard</itunes:title>
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  <itunes:author>Dane Carlson</itunes:author>
  <itunes:subtitle>Dive into this engaging podcast episode where experts Kathleen McQuaid Holdridge and Jessica Packard  talk to Dane Carlson and discuss marketing to Generation Z, its challenges and opportunities, and how it impacts economic development. Gain insights on authenticity, storytelling, and leveraging trends to attract and retain businesses.</itunes:subtitle>
  <itunes:duration>56:42</itunes:duration>
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  <description>Kathleen McQuaid Holdridge, Jessica Packard, and Dane Carlson delve deep into the world of Generation Z, exploring their unique characteristics, values, and preferences that are shaping today's marketing landscape. Our expert guests discuss strategies for successfully marketing to this powerful demographic, including embracing authenticity, leveraging multiple platforms, and focusing on visual storytelling. They also share real-life examples of effective marketing campaigns within economic development, shedding light on how these initiatives can attract and retain businesses, entrepreneurs, and talent. Tune in and discover the keys to unlocking the immense potential of Generation Z, the next wave of consumers, workforce, and innovators.
Like this show? Please leave us a review here (https://econdevshow.com/rate-this-podcast/) — even one sentence helps!  Special Guests: Jessica Packard and Kathleen McQuaid Holdridge.
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  <itunes:keywords>econdev, economic development, eco devo, genz, generationz, econ dev, </itunes:keywords>
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    <![CDATA[<p>Kathleen McQuaid Holdridge, Jessica Packard, and Dane Carlson delve deep into the world of Generation Z, exploring their unique characteristics, values, and preferences that are shaping today&#39;s marketing landscape. Our expert guests discuss strategies for successfully marketing to this powerful demographic, including embracing authenticity, leveraging multiple platforms, and focusing on visual storytelling. They also share real-life examples of effective marketing campaigns within economic development, shedding light on how these initiatives can attract and retain businesses, entrepreneurs, and talent. Tune in and discover the keys to unlocking the immense potential of Generation Z, the next wave of consumers, workforce, and innovators.</p>

<p><a href="https://econdevshow.com/rate-this-podcast/" rel="nofollow">Like this show? Please leave us a review here</a> — even one sentence helps! </p><p>Special Guests: Jessica Packard and Kathleen McQuaid Holdridge.</p><p>Sponsored By:</p><ul><li><a rel="nofollow" href="https://www.kathoderay.com">KathodeRay Media, Inc.</a>: <a rel="nofollow" href="https://www.kathoderay.com">![KathodeRay](https://files.fireside.fm/file/fireside-uploads/images/f/f078f684-f72f-4a43-957d-de3aff69810b/pIhKskzG.jpg)

[KathodeRay](https://kathoderay.com) is a full-service marketing agency that connects government organizations to their community. This small (but mighty) woman owned and operated marketing agency can help your community thrive. They use tried and true methods that will connect your organization to your residents using social, digital and traditional media. [https://kathoderay.com](https://kathoderay.com)</a></li></ul><p>Links:</p><ul><li><a title="KathodeRay Media" rel="nofollow" href="https://www.kathoderay.com/">KathodeRay Media</a></li><li><a title="Why is Gen Z Humor So Weird?" rel="nofollow" href="https://www.youtube.com/watch?v=oVlspd9hxFA">Why is Gen Z Humor So Weird?</a></li></ul>]]>
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    <![CDATA[<p>Kathleen McQuaid Holdridge, Jessica Packard, and Dane Carlson delve deep into the world of Generation Z, exploring their unique characteristics, values, and preferences that are shaping today&#39;s marketing landscape. Our expert guests discuss strategies for successfully marketing to this powerful demographic, including embracing authenticity, leveraging multiple platforms, and focusing on visual storytelling. They also share real-life examples of effective marketing campaigns within economic development, shedding light on how these initiatives can attract and retain businesses, entrepreneurs, and talent. Tune in and discover the keys to unlocking the immense potential of Generation Z, the next wave of consumers, workforce, and innovators.</p>

<p><a href="https://econdevshow.com/rate-this-podcast/" rel="nofollow">Like this show? Please leave us a review here</a> — even one sentence helps! </p><p>Special Guests: Jessica Packard and Kathleen McQuaid Holdridge.</p><p>Sponsored By:</p><ul><li><a rel="nofollow" href="https://www.kathoderay.com">KathodeRay Media, Inc.</a>: <a rel="nofollow" href="https://www.kathoderay.com">![KathodeRay](https://files.fireside.fm/file/fireside-uploads/images/f/f078f684-f72f-4a43-957d-de3aff69810b/pIhKskzG.jpg)

[KathodeRay](https://kathoderay.com) is a full-service marketing agency that connects government organizations to their community. This small (but mighty) woman owned and operated marketing agency can help your community thrive. They use tried and true methods that will connect your organization to your residents using social, digital and traditional media. [https://kathoderay.com](https://kathoderay.com)</a></li></ul><p>Links:</p><ul><li><a title="KathodeRay Media" rel="nofollow" href="https://www.kathoderay.com/">KathodeRay Media</a></li><li><a title="Why is Gen Z Humor So Weird?" rel="nofollow" href="https://www.youtube.com/watch?v=oVlspd9hxFA">Why is Gen Z Humor So Weird?</a></li></ul>]]>
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