174: Building a Regional Brand: Kansas City's Marketing Success with Jonathan Knecht

May 19th, 2025  |  31 mins 24 secs

authentic storytelling, collaborative development, cross-border collaboration, eco devo, econdev, economic development, economic development marketing, in-house agency, industry targeting, kc heart logo, place marketing, regional branding, talent attraction

Jonathan Knecht shares insights on marketing Kansas City to businesses and talent through collaborative regional branding strategies and industry-specific initiatives that highlight the region's unique advantages.