Displaying 2 items of Econ Dev Show Podcast - Economic Development with the tag "marketing strategy".
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232: Stop Marketing Your Community Like Everywhere Else with Bethany Quinn
August 17th, 2026 | 27 mins 38 secs
artificial intelligence, business attraction, community positioning, community storytelling, eco devo, econdev, economic development, economic development marketing, golden shovel agency, marketing strategy, place branding, stakeholder engagement, website content
Bethany Quinn explains how economic developers can replace generic marketing with specific stories, focused strategies, stronger stakeholder communication, and content designed for both people and AI.
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179: Why PR Beats Advertising in Economic Development Every Time with April Mason
June 23rd, 2025 | 27 mins 23 secs
business development, credibility, earned media, eco devo, econdev, economic development, marketing strategy, media coverage, newsjacking, public relations, thought leadership, trade publications
Dane Carlson interviews April Mason, president and founder of Violet PR, about how economic development organizations can leverage public relations strategies to earn media coverage and build credibility.