web01.fireside.fm Sun, 19 Apr 2026 04:16:57 -0500 Fireside (https://fireside.fm) Econ Dev Show Podcast - Economic Development - Episodes Tagged with “Marketing” https://podcast.econdevshow.com/tags/marketing Mon, 31 Mar 2025 00:15:00 -0500 Dane Carlson explores the strategies, ideas, and insights that are driving economic development forward into the future. You'll hear new insights from passionate ED's about their successes and struggles, and you'll learn from attraction and retention experts about how to apply actionable strategies inside your EDO. We'll help take your organization, your community, and your career to the next level. en-us episodic Actionable economic development strategies and stories Dane Carlson Dane Carlson explores the strategies, ideas, and insights that are driving economic development forward into the future. You'll hear new insights from passionate ED's about their successes and struggles, and you'll learn from attraction and retention experts about how to apply actionable strategies inside your EDO. We'll help take your organization, your community, and your career to the next level. no econ dev, economic development, ed Dane Carlson show@econdevshow.com 167: Digital Marketing Strategies for EDOs with Alissa Sklar https://podcast.econdevshow.com/167 bdb32be9-06c8-4a1d-b6c3-53be12ac751d Mon, 31 Mar 2025 00:15:00 -0500 Dane Carlson 167 Digital Marketing Strategies for EDOs with Alissa Sklar full Dane Carlson Marketing expert Alissa Sklar shares practical digital strategies for economic development organizations with limited resources. 28:12 no In this episode of the Econ Dev Show, host Dane Carlson speaks with marketing consultant Alissa Sklar about effective digital strategies for economic development organizations. They discuss leveraging AI tools while maintaining an authentic voice, website management tips for small EDOs, content amplification through LinkedIn, and how to build partnerships with educational institutions. Alissa offers practical advice for economic developers wearing multiple hats, emphasizing how to maximize impact with limited resources and time. Like this show? Please leave us a review here (https://econdevshow.com/rate-this-podcast/) — even one sentence helps! Actionable Takeaways Use AI tools like ChatGPT to draft content, but always rewrite it to match your organization's voice and verify all information. Amplify LinkedIn posts by having your director and board members repost content with additional commentary to significantly increase reach. Define clear objectives for all marketing content (website visits, downloads, event attendance) before creation. Avoid using auto-translate features that might make your organization appear to have capabilities it doesn't. Partner with local universities or community colleges for mutually beneficial marketing projects. Repurpose and leverage the same content across different platforms to maximize efficiency. Develop a consistent hashtag strategy for your organization's social media posts. Focus website content on what visitors need rather than internal organizational structures. Build relationships with educational institutions to connect with future business leaders. For small EDOs, prioritize quality website content over trying to maintain presence on too many platforms. Special Guest: Alissa Sklar. econdev, economic development, eco devo, marketing, economic development, website management, content creation, LinkedIn, AI tools, small EDOs, content amplification, authenticity, stakeholder engagement In this episode of the Econ Dev Show, host Dane Carlson speaks with marketing consultant Alissa Sklar about effective digital strategies for economic development organizations. They discuss leveraging AI tools while maintaining an authentic voice, website management tips for small EDOs, content amplification through LinkedIn, and how to build partnerships with educational institutions. Alissa offers practical advice for economic developers wearing multiple hats, emphasizing how to maximize impact with limited resources and time.

Like this show? Please leave us a review here — even one sentence helps!

Actionable Takeaways

  1. Use AI tools like ChatGPT to draft content, but always rewrite it to match your organization's voice and verify all information.
  2. Amplify LinkedIn posts by having your director and board members repost content with additional commentary to significantly increase reach.
  3. Define clear objectives for all marketing content (website visits, downloads, event attendance) before creation.
  4. Avoid using auto-translate features that might make your organization appear to have capabilities it doesn't.
  5. Partner with local universities or community colleges for mutually beneficial marketing projects.
  6. Repurpose and leverage the same content across different platforms to maximize efficiency.
  7. Develop a consistent hashtag strategy for your organization's social media posts.
  8. Focus website content on what visitors need rather than internal organizational structures.
  9. Build relationships with educational institutions to connect with future business leaders.
  10. For small EDOs, prioritize quality website content over trying to maintain presence on too many platforms.

Special Guest: Alissa Sklar.

Sponsored By:

Links:

]]> In this episode of the Econ Dev Show, host Dane Carlson speaks with marketing consultant Alissa Sklar about effective digital strategies for economic development organizations. They discuss leveraging AI tools while maintaining an authentic voice, website management tips for small EDOs, content amplification through LinkedIn, and how to build partnerships with educational institutions. Alissa offers practical advice for economic developers wearing multiple hats, emphasizing how to maximize impact with limited resources and time.

Like this show? Please leave us a review here — even one sentence helps!

Actionable Takeaways

  1. Use AI tools like ChatGPT to draft content, but always rewrite it to match your organization's voice and verify all information.
  2. Amplify LinkedIn posts by having your director and board members repost content with additional commentary to significantly increase reach.
  3. Define clear objectives for all marketing content (website visits, downloads, event attendance) before creation.
  4. Avoid using auto-translate features that might make your organization appear to have capabilities it doesn't.
  5. Partner with local universities or community colleges for mutually beneficial marketing projects.
  6. Repurpose and leverage the same content across different platforms to maximize efficiency.
  7. Develop a consistent hashtag strategy for your organization's social media posts.
  8. Focus website content on what visitors need rather than internal organizational structures.
  9. Build relationships with educational institutions to connect with future business leaders.
  10. For small EDOs, prioritize quality website content over trying to maintain presence on too many platforms.

Special Guest: Alissa Sklar.

Sponsored By:

Links:

]]> 84: A 20 Minute Business Attraction Strategy with Tom Wengler https://podcast.econdevshow.com/84 e9e02e63-c9ba-4826-a3d8-0247e66850bf Mon, 27 Feb 2023 00:15:00 -0600 Dane Carlson 84 A 20 Minute Business Attraction Strategy with Tom Wengler full Dane Carlson In this episode, Dane talks to Tom Wengler. In just 20 minutes, they explain how the best economic development marketing teams stay in front of site selectors and business executives who've visited their websites. 22:25 no In this episode, Dane talks to Tom Wengler. In just 20 minutes, they explain how the best economic development marketing teams stay in front of site selectors and business executives who've visited their websites. Tom explains how to stay top of mind with these people to get more leads. Plus, you'll learn how advertisers target you with ads too. You can use this knowledge as part of your Business Attraction Strategy! Like this show? Please leave us a review here (https://econdevshow.com/rate-this-podcast/) — even one sentence helps! Special Guest: Tom Wengler. econdev, economic development, eco devo, marketing, retargeting In this episode, Dane talks to Tom Wengler. In just 20 minutes, they explain how the best economic development marketing teams stay in front of site selectors and business executives who've visited their websites.

Tom explains how to stay top of mind with these people to get more leads.

Plus, you'll learn how advertisers target you with ads too. You can use this knowledge as part of your Business Attraction Strategy!

Like this show? Please leave us a review here — even one sentence helps!

Special Guest: Tom Wengler.

Sponsored By:

Links:

]]> In this episode, Dane talks to Tom Wengler. In just 20 minutes, they explain how the best economic development marketing teams stay in front of site selectors and business executives who've visited their websites.

Tom explains how to stay top of mind with these people to get more leads.

Plus, you'll learn how advertisers target you with ads too. You can use this knowledge as part of your Business Attraction Strategy!

Like this show? Please leave us a review here — even one sentence helps!

Special Guest: Tom Wengler.

Sponsored By:

Links:

]]> 61: Marketing America's Most Promising Places with Amanda Ellis https://podcast.econdevshow.com/61 fd500b55-f1bc-434b-9bb1-1b2d08061acc Mon, 22 Aug 2022 00:15:00 -0500 Dane Carlson 61 Marketing America's Most Promising Places with Amanda Ellis full Dane Carlson Dane talks with Amanda Ellis, Editor in Chief of Livability.com, about marketing your community for economic development and talent attraction. 22:33 no Dane talks with Amanda Ellis, Editor in Chief of Livability.com, about marketing your community for economic development and talent attraction. Amanda hosts the Inside America’s Best Cities podcast, writes the Let’s Talk Talent newsletter. Like this show? Please leave us a review here (https://ratethispodcast.com/econdevshow/) — even one sentence helps! Special Guest: Amanda Ellis. econdev, economic development, eco devo, talent attraction, marketing Dane talks with Amanda Ellis, Editor in Chief of Livability.com, about marketing your community for economic development and talent attraction. Amanda hosts the Inside America’s Best Cities podcast, writes the Let’s Talk Talent newsletter.

Like this show? Please leave us a review here — even one sentence helps!

Special Guest: Amanda Ellis.

Sponsored By:

Links:

]]> Dane talks with Amanda Ellis, Editor in Chief of Livability.com, about marketing your community for economic development and talent attraction. Amanda hosts the Inside America’s Best Cities podcast, writes the Let’s Talk Talent newsletter.

Like this show? Please leave us a review here — even one sentence helps!

Special Guest: Amanda Ellis.

Sponsored By:

Links:

]]> 48: Local Econ Dev Digital Marketing with KathodeRay Media https://podcast.econdevshow.com/48 aa535d13-7048-4856-96d7-24140bb495a1 Mon, 02 May 2022 00:15:00 -0500 Dane Carlson 48 Local Econ Dev Digital Marketing with KathodeRay Media full Dane Carlson Dane talks with Mark Gustavson and Marlene McTigue of KathodeRay Media about their success stories in rural economic development digital marketing. 31:42 no In this episode Dane talks with Mark Gustavson (https://www.linkedin.com/in/mark-gustavson-a00a36b4/) and Marlene McTigue (https://www.linkedin.com/in/marlene-mctigue-6a439013b/) of KathodeRay Media (https://www.kathoderay.com) about their success stories in rural economic development digital marketing. Like this show? Please leave us a review here (https://ratethispodcast.com/econdevshow/) — even one sentence helps! Consider including your name or Twitter handle so we can thank you personally! Special Guests: Mark Gustavson and Marlene McTigue. econdev, economic development, eco devo, digital marketing, marketing, new york In this episode Dane talks with Mark Gustavson and Marlene McTigue of KathodeRay Media about their success stories in rural economic development digital marketing.

Like this show? Please leave us a review here — even one sentence helps! Consider including your name or Twitter handle so we can thank you personally!

Special Guests: Mark Gustavson and Marlene McTigue.

Sponsored By:

Links:

]]> In this episode Dane talks with Mark Gustavson and Marlene McTigue of KathodeRay Media about their success stories in rural economic development digital marketing.

Like this show? Please leave us a review here — even one sentence helps! Consider including your name or Twitter handle so we can thank you personally!

Special Guests: Mark Gustavson and Marlene McTigue.

Sponsored By:

Links:

]]> 32: Talking Econ Dev Marketing and Hubspot with Tom Wengler https://podcast.econdevshow.com/32 39d2820c-2102-480b-81b7-1e60d480cd00 Tue, 04 Jan 2022 15:00:00 -0600 Dane Carlson 32 Talking Econ Dev Marketing and Hubspot with Tom Wengler full Dane Carlson Tom Wengler and Dane talk Hubspot and economic development marketing. 28:02 no Tom Wengler and Dane talk Hubspot, and economic development marketing. Special Guest: Tom Wengler. economic development, econdv, marketing, hubspot Tom Wengler and Dane talk Hubspot, and economic development marketing.

Special Guest: Tom Wengler.

Sponsored By:

Links:

]]> Tom Wengler and Dane talk Hubspot, and economic development marketing.

Special Guest: Tom Wengler.

Sponsored By:

Links:

]]> 26: On Marketing With Dave Parsell, Founder of Localintel https://podcast.econdevshow.com/26 760d5223-fba6-4bc8-875a-42097c19dc45 Mon, 01 Nov 2021 08:00:00 -0500 Dane Carlson 26 On Marketing With Dave Parsell, Founder of Localintel full Dane Carlson In this episode, Dane talks marketing with Dave Parsell. Dave is co-founder of Localintel, a technology company providing location marketing tools that hundreds of economic developers have added to their website to promote their community's advantages. 36:28 no In this episode, Dane talks marketing with Dave Parsell. Dave is co-founder of Localintel, a technology company providing location marketing tools that hundreds of economic developers have added to their website to promote their community's advantages. Special Guest: Dave Parsell. econ dev, economic development, marketing, attraction In this episode, Dane talks marketing with Dave Parsell. Dave is co-founder of Localintel, a technology company providing location marketing tools that hundreds of economic developers have added to their website to promote their community's advantages.

Special Guest: Dave Parsell.

Sponsored By:

Links:

]]> In this episode, Dane talks marketing with Dave Parsell. Dave is co-founder of Localintel, a technology company providing location marketing tools that hundreds of economic developers have added to their website to promote their community's advantages.

Special Guest: Dave Parsell.

Sponsored By:

Links:

]]>