179: Why PR Beats Advertising in Economic Development Every Time with April Mason

June 23rd, 2025  |  27 mins 23 secs

business development, credibility, earned media, eco devo, econdev, economic development, marketing strategy, media coverage, newsjacking, public relations, thought leadership, trade publications

Dane Carlson interviews April Mason, president and founder of Violet PR, about how economic development organizations can leverage public relations strategies to earn media coverage and build credibility.