Kevin explains why “comeback city” no longer fully captures Detroit’s story, how technology, manufacturing, real estate, sports, tourism, and earned media are reshaping the city’s market position, and why neighborhood commercial corridors matter to both residents and corporate decision-makers.

The conversation also digs into Motor City Match, startup investment, grocery access, DEGC’s role as a consistent economic development partner across administrations, and the need for economic developers to lead community conversations before projects reach the public hearing stage.

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10 Actionable Takeaways for Economic Developers

1. Move past outdated narratives. If your community is still being described by an old story, build a clearer explanation of what is happening now and why the market should care.
2. Turn earned media into market momentum. When outside publications, events, or visitors validate your community, use that attention to reinforce your business attraction message.
3. Treat neighborhoods as part of the business case. Corporate decision-makers care whether employees can live near quality housing, services, and commercial corridors.
4. Support storefronts as neighborhood stabilization tools. Small business grants, façade improvements, and corridor-focused programs can create visible investment, jobs, and community confidence at the same time.
5. Build entrepreneurship programs around local people. Kevin emphasized that many Detroit entrepreneurs come from the neighborhoods themselves; programs should recognize and support that local ownership.
6. Use startup funding to anchor future growth. If you invest in early-stage companies, tie that support to a commitment that they build and scale in your community.
7. Make access and inclusion measurable. DEGC points to who receives support through its programs, including women, minority entrepreneurs, and native Detroiters, so the public can see whether the work reflects the city.
8. Keep economic development steady across political transitions. A clear report card, consistent outcomes, and strong public authority management can help preserve trust when administrations change.
9. Lead community conversations early. For major projects, do not wait until the zoning or planning meeting to address concerns about utilities, infrastructure, schools, roads, water, or community benefits.
10. Know whether your community really wants growth. Kevin’s advice to younger economic developers was blunt: read your city honestly, seek buy-in, and do not spend your best years fighting a place that does not want the work you were hired to do.

Special Guest: Kevin Johnson.

Sponsored By:

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Links:

• DEGC | Detroit Economic Growth Corporation