web01.fireside.fm Thu, 09 Apr 2026 07:22:52 -0500 Fireside (https://fireside.fm) Econ Dev Show Podcast - Economic Development - Episodes Tagged with “Newsjacking” https://podcast.econdevshow.com/tags/newsjacking Mon, 23 Jun 2025 00:00:00 -0500 Dane Carlson explores the strategies, ideas, and insights that are driving economic development forward into the future. You'll hear new insights from passionate ED's about their successes and struggles, and you'll learn from attraction and retention experts about how to apply actionable strategies inside your EDO. We'll help take your organization, your community, and your career to the next level. en-us episodic Actionable economic development strategies and stories Dane Carlson Dane Carlson explores the strategies, ideas, and insights that are driving economic development forward into the future. You'll hear new insights from passionate ED's about their successes and struggles, and you'll learn from attraction and retention experts about how to apply actionable strategies inside your EDO. We'll help take your organization, your community, and your career to the next level. no econ dev, economic development, ed Dane Carlson show@econdevshow.com 179: Why PR Beats Advertising in Economic Development Every Time with April Mason https://podcast.econdevshow.com/179 eb9eb6e0-3755-4778-9a1b-26715ff2128c Mon, 23 Jun 2025 00:00:00 -0500 Dane Carlson 179 Why PR Beats Advertising in Economic Development Every Time with April Mason full Dane Carlson Dane Carlson interviews April Mason, president and founder of Violet PR, about how economic development organizations can leverage public relations strategies to earn media coverage and build credibility. 27:23 no In this episode of the Econ Dev Show, Dane Carlson sits down with April Mason, president and founder of Violet PR, a boutique public relations agency specializing in economic development. April explains the difference between earned and paid media, sharing how editorial coverage can be worth five to seven times more valuable than advertising because of its inherent credibility. The conversation covers newsjacking techniques, where PR professionals quickly tie current news events to their clients' stories, and explores how economic development PR differs from consumer-focused campaigns by focusing on business trends, tax incentives, and workforce development rather than lifestyle content. Like this show? Please leave us a review here (https://econdevshow.com/rate-this-podcast/) — even one sentence helps! Ten Actionable Takeaways for Economic Developers Monitor news headlines daily and hold weekly team meetings to identify PR opportunities Focus on earning editorial coverage rather than paying for advertisements for 5-7x better credibility Develop a newsjacking strategy to quickly tie breaking news to your organization's strengths Pitch thought leadership articles to trade publications in your industry Create redundant systems or unique selling points that can become newsworthy angles Build relationships with journalists who cover economic development and business topics Develop spokespeople who can provide expert commentary on industry trends Differentiate your PR approach from consumer marketing by focusing on business fundamentals Leverage client successes and unique infrastructure as story angles Maintain a proactive media relations strategy rather than waiting for news to happen Special Guest: April Mason. econdev, economic development, eco devo, public relations, earned media, economic development, newsjacking, trade publications, thought leadership, media coverage, marketing strategy, business development, credibility In this episode of the Econ Dev Show, Dane Carlson sits down with April Mason, president and founder of Violet PR, a boutique public relations agency specializing in economic development. April explains the difference between earned and paid media, sharing how editorial coverage can be worth five to seven times more valuable than advertising because of its inherent credibility.

The conversation covers newsjacking techniques, where PR professionals quickly tie current news events to their clients' stories, and explores how economic development PR differs from consumer-focused campaigns by focusing on business trends, tax incentives, and workforce development rather than lifestyle content.

Like this show? Please leave us a review here — even one sentence helps!

Ten Actionable Takeaways for Economic Developers

  1. Monitor news headlines daily and hold weekly team meetings to identify PR opportunities
  2. Focus on earning editorial coverage rather than paying for advertisements for 5-7x better credibility
  3. Develop a newsjacking strategy to quickly tie breaking news to your organization's strengths
  4. Pitch thought leadership articles to trade publications in your industry
  5. Create redundant systems or unique selling points that can become newsworthy angles
  6. Build relationships with journalists who cover economic development and business topics
  7. Develop spokespeople who can provide expert commentary on industry trends
  8. Differentiate your PR approach from consumer marketing by focusing on business fundamentals
  9. Leverage client successes and unique infrastructure as story angles
  10. Maintain a proactive media relations strategy rather than waiting for news to happen

Special Guest: April Mason.

Sponsored By:

Links:

]]> In this episode of the Econ Dev Show, Dane Carlson sits down with April Mason, president and founder of Violet PR, a boutique public relations agency specializing in economic development. April explains the difference between earned and paid media, sharing how editorial coverage can be worth five to seven times more valuable than advertising because of its inherent credibility.

The conversation covers newsjacking techniques, where PR professionals quickly tie current news events to their clients' stories, and explores how economic development PR differs from consumer-focused campaigns by focusing on business trends, tax incentives, and workforce development rather than lifestyle content.

Like this show? Please leave us a review here — even one sentence helps!

Ten Actionable Takeaways for Economic Developers

  1. Monitor news headlines daily and hold weekly team meetings to identify PR opportunities
  2. Focus on earning editorial coverage rather than paying for advertisements for 5-7x better credibility
  3. Develop a newsjacking strategy to quickly tie breaking news to your organization's strengths
  4. Pitch thought leadership articles to trade publications in your industry
  5. Create redundant systems or unique selling points that can become newsworthy angles
  6. Build relationships with journalists who cover economic development and business topics
  7. Develop spokespeople who can provide expert commentary on industry trends
  8. Differentiate your PR approach from consumer marketing by focusing on business fundamentals
  9. Leverage client successes and unique infrastructure as story angles
  10. Maintain a proactive media relations strategy rather than waiting for news to happen

Special Guest: April Mason.

Sponsored By:

Links:

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