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    <fireside:genDate>Wed, 08 Apr 2026 20:21:42 -0500</fireside:genDate>
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    <title>Econ Dev Show Podcast - Economic Development - Episodes Tagged with “North Carolina”</title>
    <link>https://podcast.econdevshow.com/tags/north%20carolina</link>
    <pubDate>Mon, 29 Sep 2025 00:15:00 -0500</pubDate>
    <description>Dane Carlson explores the strategies, ideas, and insights that are driving economic development forward into the future.  You'll hear new insights from passionate ED's about their successes and struggles, and you'll learn from attraction and retention experts about how to apply actionable strategies inside your EDO.  We'll help take your organization, your community, and your career to the next level.
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    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>Actionable economic development strategies and stories</itunes:subtitle>
    <itunes:author>Dane Carlson</itunes:author>
    <itunes:summary>Dane Carlson explores the strategies, ideas, and insights that are driving economic development forward into the future.  You'll hear new insights from passionate ED's about their successes and struggles, and you'll learn from attraction and retention experts about how to apply actionable strategies inside your EDO.  We'll help take your organization, your community, and your career to the next level.
</itunes:summary>
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    <itunes:explicit>no</itunes:explicit>
    <itunes:keywords>econ dev, economic development, ed</itunes:keywords>
    <itunes:owner>
      <itunes:name>Dane Carlson</itunes:name>
      <itunes:email>show@econdevshow.com</itunes:email>
    </itunes:owner>
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  <title>192: How North Carolina Recruits on the World Stage with Anders Victor</title>
  <link>https://podcast.econdevshow.com/192</link>
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  <pubDate>Mon, 29 Sep 2025 00:15:00 -0500</pubDate>
  <author>Dane Carlson</author>
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  <itunes:episode>192</itunes:episode>
  <itunes:title>How North Carolina Recruits on the World Stage with Anders Victor</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Dane Carlson</itunes:author>
  <itunes:subtitle>An inside look at how North Carolina attracts international investment and builds global relationships, with insights from Anders Victor.</itunes:subtitle>
  <itunes:duration>28:12</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>In this episode of the Econ Dev Show, Dane Carlson sits down with Anders Victor, Director of International Business Development for the Economic Development Partnership of North Carolina, to explore how the state positions itself as a global powerhouse for foreign direct investment. Anders shares how North Carolina leverages its international offices, partnerships, and workforce strengths to attract companies like Toyota, Siemens, and Roche, while also tackling challenges around product availability, infrastructure, and talent pipelines. From lessons learned in global competition to the importance of mentorship and cultural adaptability, Anders offers practical and inspiring advice for economic developers everywhere
Like this show? Please leave us a review here (https://econdevshow.com/rate-this-podcast/) — even one sentence helps! 
Ten Actionable Takeaways for Economic Developers
Build international presence -- Overseas offices provide credibility, relationships, and cultural expertise.
Don't assume awareness -- Many companies don't know your state; make introductions early.
Highlight livability -- Migration, lifestyle, and culture are key decision factors alongside tax and cost advantages.
Invest in product readiness -- Sites, utilities, and workforce pipelines must be shovel-ready to compete globally.
Leverage co-op marketing -- Communities can pool resources to reach new markets and trade shows.
Learn from losses -- Map supply chains and know how your region fits into global networks.
Embrace cultural differences -- Business norms vary widely; flexibility builds trust.
Prioritize mentorship -- Developing young professionals requires exposure and guidance from experienced leaders.
Communicate in native languages -- Speaking a client's language strengthens partnerships and reduces friction.
Stay resilient and adaptable -- Every project looks different; success comes from meeting companies where they are. Special Guest: Anders Victor.
</description>
  <itunes:keywords>econdev, economic development, eco devo, North Carolina, foreign direct investment, Toyota, Siemens, international business, economic development, global markets, site selection, workforce, infrastructure</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode of the Econ Dev Show, Dane Carlson sits down with Anders Victor, Director of International Business Development for the Economic Development Partnership of North Carolina, to explore how the state positions itself as a global powerhouse for foreign direct investment. Anders shares how North Carolina leverages its international offices, partnerships, and workforce strengths to attract companies like Toyota, Siemens, and Roche, while also tackling challenges around product availability, infrastructure, and talent pipelines. From lessons learned in global competition to the importance of mentorship and cultural adaptability, Anders offers practical and inspiring advice for economic developers everywhere</p>

<p><a href="https://econdevshow.com/rate-this-podcast/" rel="nofollow">Like this show? Please leave us a review here</a> — even one sentence helps! </p>

<h2>Ten Actionable Takeaways for Economic Developers</h2>

<ol>
<li><strong>Build international presence</strong> -- Overseas offices provide credibility, relationships, and cultural expertise.</li>
<li><strong>Don&#39;t assume awareness</strong> -- Many companies don&#39;t know your state; make introductions early.</li>
<li><strong>Highlight livability</strong> -- Migration, lifestyle, and culture are key decision factors alongside tax and cost advantages.</li>
<li><strong>Invest in product readiness</strong> -- Sites, utilities, and workforce pipelines must be shovel-ready to compete globally.</li>
<li><strong>Leverage co-op marketing</strong> -- Communities can pool resources to reach new markets and trade shows.</li>
<li><strong>Learn from losses</strong> -- Map supply chains and know how your region fits into global networks.</li>
<li><strong>Embrace cultural differences</strong> -- Business norms vary widely; flexibility builds trust.</li>
<li><strong>Prioritize mentorship</strong> -- Developing young professionals requires exposure and guidance from experienced leaders.</li>
<li><strong>Communicate in native languages</strong> -- Speaking a client&#39;s language strengthens partnerships and reduces friction.</li>
<li><strong>Stay resilient and adaptable</strong> -- Every project looks different; success comes from meeting companies where they are.</li>
</ol><p>Special Guest: Anders Victor.</p><p>Sponsored By:</p><ul><li><a rel="nofollow" href="https://sitehunt.io">Sitehunt</a>: <a rel="nofollow" href="https://sitehunt.io">If your property data is scattered or out of date, you're losing projects.

Sitehunt gives economic developers an AI-powered property database and instant RFI responses.

Schedule a demo today!</a></li></ul><p>Links:</p><ul><li><a title="Anders Victor, CEcD | LinkedIn" rel="nofollow" href="https://www.linkedin.com/in/andersvictor/">Anders Victor, CEcD | LinkedIn</a></li><li><a title="Economic Development Partnership of North Carolina | EDPNC" rel="nofollow" href="https://edpnc.com/">Economic Development Partnership of North Carolina | EDPNC</a></li></ul>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode of the Econ Dev Show, Dane Carlson sits down with Anders Victor, Director of International Business Development for the Economic Development Partnership of North Carolina, to explore how the state positions itself as a global powerhouse for foreign direct investment. Anders shares how North Carolina leverages its international offices, partnerships, and workforce strengths to attract companies like Toyota, Siemens, and Roche, while also tackling challenges around product availability, infrastructure, and talent pipelines. From lessons learned in global competition to the importance of mentorship and cultural adaptability, Anders offers practical and inspiring advice for economic developers everywhere</p>

<p><a href="https://econdevshow.com/rate-this-podcast/" rel="nofollow">Like this show? Please leave us a review here</a> — even one sentence helps! </p>

<h2>Ten Actionable Takeaways for Economic Developers</h2>

<ol>
<li><strong>Build international presence</strong> -- Overseas offices provide credibility, relationships, and cultural expertise.</li>
<li><strong>Don&#39;t assume awareness</strong> -- Many companies don&#39;t know your state; make introductions early.</li>
<li><strong>Highlight livability</strong> -- Migration, lifestyle, and culture are key decision factors alongside tax and cost advantages.</li>
<li><strong>Invest in product readiness</strong> -- Sites, utilities, and workforce pipelines must be shovel-ready to compete globally.</li>
<li><strong>Leverage co-op marketing</strong> -- Communities can pool resources to reach new markets and trade shows.</li>
<li><strong>Learn from losses</strong> -- Map supply chains and know how your region fits into global networks.</li>
<li><strong>Embrace cultural differences</strong> -- Business norms vary widely; flexibility builds trust.</li>
<li><strong>Prioritize mentorship</strong> -- Developing young professionals requires exposure and guidance from experienced leaders.</li>
<li><strong>Communicate in native languages</strong> -- Speaking a client&#39;s language strengthens partnerships and reduces friction.</li>
<li><strong>Stay resilient and adaptable</strong> -- Every project looks different; success comes from meeting companies where they are.</li>
</ol><p>Special Guest: Anders Victor.</p><p>Sponsored By:</p><ul><li><a rel="nofollow" href="https://sitehunt.io">Sitehunt</a>: <a rel="nofollow" href="https://sitehunt.io">If your property data is scattered or out of date, you're losing projects.

Sitehunt gives economic developers an AI-powered property database and instant RFI responses.

Schedule a demo today!</a></li></ul><p>Links:</p><ul><li><a title="Anders Victor, CEcD | LinkedIn" rel="nofollow" href="https://www.linkedin.com/in/andersvictor/">Anders Victor, CEcD | LinkedIn</a></li><li><a title="Economic Development Partnership of North Carolina | EDPNC" rel="nofollow" href="https://edpnc.com/">Economic Development Partnership of North Carolina | EDPNC</a></li></ul>]]>
  </itunes:summary>
</item>
<item>
  <title>86: Building an Outdoor Economy with Thomas Salley</title>
  <link>https://podcast.econdevshow.com/86</link>
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  <pubDate>Mon, 13 Mar 2023 00:00:00 -0500</pubDate>
  <author>Dane Carlson</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f078f684-f72f-4a43-957d-de3aff69810b/8eda71b2-bda6-43d1-be06-0cc2c0269ef4.mp3" length="29847039" type="audio/mpeg"/>
  <itunes:episode>86</itunes:episode>
  <itunes:title>Building an Outdoor Economy with Thomas Salley</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Dane Carlson</itunes:author>
  <itunes:subtitle>Dane talks with Thomas Salley, the director of tourism for the City of Wilkesboro, North Carolina.  He's an integral part of a team working to create a community-led vision and 15-year roadmap  to grow the outdoor economy and encourage active living in Wilkes County.</itunes:subtitle>
  <itunes:duration>31:05</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f078f684-f72f-4a43-957d-de3aff69810b/cover.jpg?v=3"/>
  <description>Nationally, outdoor recreation is a $788 billion dollar industry, accounting for 2.1% of U.S. GDP and 5.2 million jobs in 2019.  In North Carolina,  the outdoor recreation economy accounted for 2 percent ($12.1 billion) of the state GDP and created 151,661 jobs in the state.
Thomas Salley, the director of tourism for the City of Wilkesboro, North Carolina knows this all too well.  He's an integral part of a team working to create a community-led vision and 15-year roadmap  to grow the outdoor economy and encourage active living in Wilkes County.
The group is focusing on the planning and development of outdoor recreation infrastructure projects such as trails, greenways, destination-quality parks, attractive downtowns, and the creation of multi-use public spaces suitable for major events and festivals. These projects contribute significantly to the quality of life for local residents, help grow small businesses, and attract visitors.
Like this show? Please leave us a review here (https://econdevshow.com/rate-this-podcast/) — even one sentence helps!  Special Guest: Thomas Salley.
</description>
  <itunes:keywords>econdev, economic development, eco devo, tourism, outdoors, north carolina</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Nationally, outdoor recreation is a $788 billion dollar industry, accounting for 2.1% of U.S. GDP and 5.2 million jobs in 2019.  In North Carolina,  the outdoor recreation economy accounted for 2 percent ($12.1 billion) of the state GDP and created 151,661 jobs in the state.</p>

<p>Thomas Salley, the director of tourism for the City of Wilkesboro, North Carolina knows this all too well.  He&#39;s an integral part of a team working to create a community-led vision and 15-year roadmap  to grow the outdoor economy and encourage active living in Wilkes County.</p>

<p>The group is focusing on the planning and development of outdoor recreation infrastructure projects such as trails, greenways, destination-quality parks, attractive downtowns, and the creation of multi-use public spaces suitable for major events and festivals. These projects contribute significantly to the quality of life for local residents, help grow small businesses, and attract visitors.</p>

<p><a href="https://econdevshow.com/rate-this-podcast/" rel="nofollow">Like this show? Please leave us a review here</a> — even one sentence helps! </p><p>Special Guest: Thomas Salley.</p><p>Sponsored By:</p><ul><li><a rel="nofollow" href="https://www.kathoderay.com">KathodeRay Media, Inc.</a>: <a rel="nofollow" href="https://www.kathoderay.com">![KathodeRay](https://files.fireside.fm/file/fireside-uploads/images/f/f078f684-f72f-4a43-957d-de3aff69810b/pIhKskzG.jpg)

[KathodeRay](https://kathoderay.com) is a full-service marketing agency that connects government organizations to their community. This small (but mighty) woman owned and operated marketing agency can help your community thrive. They use tried and true methods that will connect your organization to your residents using social, digital and traditional media. [https://kathoderay.com](https://kathoderay.com)</a></li></ul><p>Links:</p><ul><li><a title="Wilkes Outdoor Action Plan (PDF)" rel="nofollow" href="https://econdevshow.com/content/files/2023/03/NW---Outdoor-Economy-1.27.22-v.2.pdf">Wilkes Outdoor Action Plan (PDF)</a></li><li><a title="Wilkes Outdoor Action Plan" rel="nofollow" href="https://wilkesoutdooractionplan.com/">Wilkes Outdoor Action Plan</a></li><li><a title="Thomas Salley | LinkedIn" rel="nofollow" href="https://www.linkedin.com/in/thomas-salley/">Thomas Salley | LinkedIn</a></li><li><a title="Home | Made by Mountains - Western North Carolina" rel="nofollow" href="https://madexmtns.com/">Home | Made by Mountains - Western North Carolina</a></li><li><a title="Home - Mountain BizWorks" rel="nofollow" href="https://www.mountainbizworks.org/">Home - Mountain BizWorks</a></li><li><a title="Home - Black Folks Camp Too" rel="nofollow" href="https://www.blackfolkscamptoo.com/">Home - Black Folks Camp Too</a></li><li><a title="Issa Vibe Adventures" rel="nofollow" href="https://www.issavibeadventures.com/">Issa Vibe Adventures</a></li><li><a title="Wilkesboro, NC - Hotels, Music, Food, Things to Do" rel="nofollow" href="https://www.wilkescountytourism.com/">Wilkesboro, NC - Hotels, Music, Food, Things to Do</a></li><li><a title="estination by Design" rel="nofollow" href="https://dbdplanning.com/">estination by Design</a></li></ul>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Nationally, outdoor recreation is a $788 billion dollar industry, accounting for 2.1% of U.S. GDP and 5.2 million jobs in 2019.  In North Carolina,  the outdoor recreation economy accounted for 2 percent ($12.1 billion) of the state GDP and created 151,661 jobs in the state.</p>

<p>Thomas Salley, the director of tourism for the City of Wilkesboro, North Carolina knows this all too well.  He&#39;s an integral part of a team working to create a community-led vision and 15-year roadmap  to grow the outdoor economy and encourage active living in Wilkes County.</p>

<p>The group is focusing on the planning and development of outdoor recreation infrastructure projects such as trails, greenways, destination-quality parks, attractive downtowns, and the creation of multi-use public spaces suitable for major events and festivals. These projects contribute significantly to the quality of life for local residents, help grow small businesses, and attract visitors.</p>

<p><a href="https://econdevshow.com/rate-this-podcast/" rel="nofollow">Like this show? Please leave us a review here</a> — even one sentence helps! </p><p>Special Guest: Thomas Salley.</p><p>Sponsored By:</p><ul><li><a rel="nofollow" href="https://www.kathoderay.com">KathodeRay Media, Inc.</a>: <a rel="nofollow" href="https://www.kathoderay.com">![KathodeRay](https://files.fireside.fm/file/fireside-uploads/images/f/f078f684-f72f-4a43-957d-de3aff69810b/pIhKskzG.jpg)

[KathodeRay](https://kathoderay.com) is a full-service marketing agency that connects government organizations to their community. This small (but mighty) woman owned and operated marketing agency can help your community thrive. They use tried and true methods that will connect your organization to your residents using social, digital and traditional media. [https://kathoderay.com](https://kathoderay.com)</a></li></ul><p>Links:</p><ul><li><a title="Wilkes Outdoor Action Plan (PDF)" rel="nofollow" href="https://econdevshow.com/content/files/2023/03/NW---Outdoor-Economy-1.27.22-v.2.pdf">Wilkes Outdoor Action Plan (PDF)</a></li><li><a title="Wilkes Outdoor Action Plan" rel="nofollow" href="https://wilkesoutdooractionplan.com/">Wilkes Outdoor Action Plan</a></li><li><a title="Thomas Salley | LinkedIn" rel="nofollow" href="https://www.linkedin.com/in/thomas-salley/">Thomas Salley | LinkedIn</a></li><li><a title="Home | Made by Mountains - Western North Carolina" rel="nofollow" href="https://madexmtns.com/">Home | Made by Mountains - Western North Carolina</a></li><li><a title="Home - Mountain BizWorks" rel="nofollow" href="https://www.mountainbizworks.org/">Home - Mountain BizWorks</a></li><li><a title="Home - Black Folks Camp Too" rel="nofollow" href="https://www.blackfolkscamptoo.com/">Home - Black Folks Camp Too</a></li><li><a title="Issa Vibe Adventures" rel="nofollow" href="https://www.issavibeadventures.com/">Issa Vibe Adventures</a></li><li><a title="Wilkesboro, NC - Hotels, Music, Food, Things to Do" rel="nofollow" href="https://www.wilkescountytourism.com/">Wilkesboro, NC - Hotels, Music, Food, Things to Do</a></li><li><a title="estination by Design" rel="nofollow" href="https://dbdplanning.com/">estination by Design</a></li></ul>]]>
  </itunes:summary>
</item>
<item>
  <title>36: Mind the T's with Chris Johnson in Johnston County</title>
  <link>https://podcast.econdevshow.com/36</link>
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  <pubDate>Mon, 31 Jan 2022 07:00:00 -0600</pubDate>
  <author>Dane Carlson</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f078f684-f72f-4a43-957d-de3aff69810b/8074d6d4-1349-4000-8f39-108415ed85d1.mp3" length="27375161" type="audio/mpeg"/>
  <itunes:episode>36</itunes:episode>
  <itunes:title>Mind the T's with Chris Johnson in Johnston County</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Dane Carlson</itunes:author>
  <itunes:subtitle>Chris Johnson is the Director of Johnston County North Carolina Economic Development.  Imagine how difficult it would be to give out his email address.  Dane and Chris talk about Chris's background in retail and what new perspectives he's brought to economic development including thinking of a spec building as a loss leader.</itunes:subtitle>
  <itunes:duration>28:30</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f078f684-f72f-4a43-957d-de3aff69810b/cover.jpg?v=3"/>
  <description>Chris Johnson is the Director of Johnston County Economic Development in North Carolina.  Imagine how difficult it must be to give out his email address.  
Dane and Chris talk about Chris's background in retail and what new perspectives he's brought to economic development including thinking of a spec building as a loss leader. Special Guest: Chris Johnson.
</description>
  <itunes:keywords>econ dev, economic development, entrepreneurship, retail, north carolina</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Chris Johnson is the Director of Johnston County Economic Development in North Carolina.  Imagine how difficult it must be to give out his email address.  </p>

<p>Dane and Chris talk about Chris&#39;s background in retail and what new perspectives he&#39;s brought to economic development including thinking of a spec building as a loss leader.</p><p>Special Guest: Chris Johnson.</p><p>Sponsored By:</p><ul><li><a rel="nofollow" href="https://econdevshow.com/#/portal/account/plans">Econ Dev Pro</a>: <a rel="nofollow" href="https://econdevshow.com/#/portal/account/plans">Upgrade your subscription and support the Econ Dev Show with a paid membership.  Plus AI in Economic Development and other bonuses.</a></li></ul>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Chris Johnson is the Director of Johnston County Economic Development in North Carolina.  Imagine how difficult it must be to give out his email address.  </p>

<p>Dane and Chris talk about Chris&#39;s background in retail and what new perspectives he&#39;s brought to economic development including thinking of a spec building as a loss leader.</p><p>Special Guest: Chris Johnson.</p><p>Sponsored By:</p><ul><li><a rel="nofollow" href="https://econdevshow.com/#/portal/account/plans">Econ Dev Pro</a>: <a rel="nofollow" href="https://econdevshow.com/#/portal/account/plans">Upgrade your subscription and support the Econ Dev Show with a paid membership.  Plus AI in Economic Development and other bonuses.</a></li></ul>]]>
  </itunes:summary>
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