227: Never Underestimate the Power of Ceremony with Melissa James

July 13th, 2026  |  37 mins 57 secs

coalition building, eco devo, econdev, economic development, economic diversification, energy and clean technology, high-tech industries, housing affordability, memorandums of understanding, reach central coast, regional economic development, space and aerospace, workforce development

Melissa James explains how California’s Central Coast turned economic uncertainty into a regional strategy built around collaboration, durable partnerships, workforce development, housing, and the region’s strengths in energy, aerospace, and technology.