web01.fireside.fm Tue, 07 Apr 2026 06:04:26 -0500 Fireside (https://fireside.fm) Econ Dev Show Podcast - Economic Development - Episodes Tagged with “Small Edos” https://podcast.econdevshow.com/tags/small%20edos Mon, 31 Mar 2025 00:15:00 -0500 Dane Carlson explores the strategies, ideas, and insights that are driving economic development forward into the future. You'll hear new insights from passionate ED's about their successes and struggles, and you'll learn from attraction and retention experts about how to apply actionable strategies inside your EDO. We'll help take your organization, your community, and your career to the next level. en-us episodic Actionable economic development strategies and stories Dane Carlson Dane Carlson explores the strategies, ideas, and insights that are driving economic development forward into the future. You'll hear new insights from passionate ED's about their successes and struggles, and you'll learn from attraction and retention experts about how to apply actionable strategies inside your EDO. We'll help take your organization, your community, and your career to the next level. no econ dev, economic development, ed Dane Carlson show@econdevshow.com 167: Digital Marketing Strategies for EDOs with Alissa Sklar https://podcast.econdevshow.com/167 bdb32be9-06c8-4a1d-b6c3-53be12ac751d Mon, 31 Mar 2025 00:15:00 -0500 Dane Carlson 167 Digital Marketing Strategies for EDOs with Alissa Sklar full Dane Carlson Marketing expert Alissa Sklar shares practical digital strategies for economic development organizations with limited resources. 28:12 no In this episode of the Econ Dev Show, host Dane Carlson speaks with marketing consultant Alissa Sklar about effective digital strategies for economic development organizations. They discuss leveraging AI tools while maintaining an authentic voice, website management tips for small EDOs, content amplification through LinkedIn, and how to build partnerships with educational institutions. Alissa offers practical advice for economic developers wearing multiple hats, emphasizing how to maximize impact with limited resources and time. Like this show? Please leave us a review here (https://econdevshow.com/rate-this-podcast/) — even one sentence helps! Actionable Takeaways Use AI tools like ChatGPT to draft content, but always rewrite it to match your organization's voice and verify all information. Amplify LinkedIn posts by having your director and board members repost content with additional commentary to significantly increase reach. Define clear objectives for all marketing content (website visits, downloads, event attendance) before creation. Avoid using auto-translate features that might make your organization appear to have capabilities it doesn't. Partner with local universities or community colleges for mutually beneficial marketing projects. Repurpose and leverage the same content across different platforms to maximize efficiency. Develop a consistent hashtag strategy for your organization's social media posts. Focus website content on what visitors need rather than internal organizational structures. Build relationships with educational institutions to connect with future business leaders. For small EDOs, prioritize quality website content over trying to maintain presence on too many platforms. Special Guest: Alissa Sklar. econdev, economic development, eco devo, marketing, economic development, website management, content creation, LinkedIn, AI tools, small EDOs, content amplification, authenticity, stakeholder engagement In this episode of the Econ Dev Show, host Dane Carlson speaks with marketing consultant Alissa Sklar about effective digital strategies for economic development organizations. They discuss leveraging AI tools while maintaining an authentic voice, website management tips for small EDOs, content amplification through LinkedIn, and how to build partnerships with educational institutions. Alissa offers practical advice for economic developers wearing multiple hats, emphasizing how to maximize impact with limited resources and time.

Like this show? Please leave us a review here — even one sentence helps!

Actionable Takeaways

  1. Use AI tools like ChatGPT to draft content, but always rewrite it to match your organization's voice and verify all information.
  2. Amplify LinkedIn posts by having your director and board members repost content with additional commentary to significantly increase reach.
  3. Define clear objectives for all marketing content (website visits, downloads, event attendance) before creation.
  4. Avoid using auto-translate features that might make your organization appear to have capabilities it doesn't.
  5. Partner with local universities or community colleges for mutually beneficial marketing projects.
  6. Repurpose and leverage the same content across different platforms to maximize efficiency.
  7. Develop a consistent hashtag strategy for your organization's social media posts.
  8. Focus website content on what visitors need rather than internal organizational structures.
  9. Build relationships with educational institutions to connect with future business leaders.
  10. For small EDOs, prioritize quality website content over trying to maintain presence on too many platforms.

Special Guest: Alissa Sklar.

Sponsored By:

Links:

]]> In this episode of the Econ Dev Show, host Dane Carlson speaks with marketing consultant Alissa Sklar about effective digital strategies for economic development organizations. They discuss leveraging AI tools while maintaining an authentic voice, website management tips for small EDOs, content amplification through LinkedIn, and how to build partnerships with educational institutions. Alissa offers practical advice for economic developers wearing multiple hats, emphasizing how to maximize impact with limited resources and time.

Like this show? Please leave us a review here — even one sentence helps!

Actionable Takeaways

  1. Use AI tools like ChatGPT to draft content, but always rewrite it to match your organization's voice and verify all information.
  2. Amplify LinkedIn posts by having your director and board members repost content with additional commentary to significantly increase reach.
  3. Define clear objectives for all marketing content (website visits, downloads, event attendance) before creation.
  4. Avoid using auto-translate features that might make your organization appear to have capabilities it doesn't.
  5. Partner with local universities or community colleges for mutually beneficial marketing projects.
  6. Repurpose and leverage the same content across different platforms to maximize efficiency.
  7. Develop a consistent hashtag strategy for your organization's social media posts.
  8. Focus website content on what visitors need rather than internal organizational structures.
  9. Build relationships with educational institutions to connect with future business leaders.
  10. For small EDOs, prioritize quality website content over trying to maintain presence on too many platforms.

Special Guest: Alissa Sklar.

Sponsored By:

Links:

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