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    <fireside:genDate>Sun, 19 Apr 2026 07:00:37 -0500</fireside:genDate>
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    <title>Econ Dev Show Podcast - Economic Development - Episodes Tagged with “Suburban Growth”</title>
    <link>https://podcast.econdevshow.com/tags/suburban%20growth</link>
    <pubDate>Mon, 12 Jan 2026 00:00:00 -0600</pubDate>
    <description>Dane Carlson explores the strategies, ideas, and insights that are driving economic development forward into the future.  You'll hear new insights from passionate ED's about their successes and struggles, and you'll learn from attraction and retention experts about how to apply actionable strategies inside your EDO.  We'll help take your organization, your community, and your career to the next level.
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    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>Actionable economic development strategies and stories</itunes:subtitle>
    <itunes:author>Dane Carlson</itunes:author>
    <itunes:summary>Dane Carlson explores the strategies, ideas, and insights that are driving economic development forward into the future.  You'll hear new insights from passionate ED's about their successes and struggles, and you'll learn from attraction and retention experts about how to apply actionable strategies inside your EDO.  We'll help take your organization, your community, and your career to the next level.
</itunes:summary>
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    <itunes:explicit>no</itunes:explicit>
    <itunes:keywords>econ dev, economic development, ed</itunes:keywords>
    <itunes:owner>
      <itunes:name>Dane Carlson</itunes:name>
      <itunes:email>show@econdevshow.com</itunes:email>
    </itunes:owner>
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  <itunes:category text="Non-Profit"/>
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  <itunes:category text="Marketing"/>
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<itunes:category text="Government"/>
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  <title>204: From Company Town to Community Vision with Jessica Huble</title>
  <link>https://podcast.econdevshow.com/204</link>
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  <pubDate>Mon, 12 Jan 2026 00:00:00 -0600</pubDate>
  <author>Dane Carlson</author>
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  <itunes:episode>204</itunes:episode>
  <itunes:title>From Company Town to Community Vision with Jessica Huble</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Dane Carlson</itunes:author>
  <itunes:subtitle>A deep, practical conversation about how the City of Sugar Land is approaching redevelopment, density, land constraints, and long-term fiscal sustainability while preserving identity and community trust.</itunes:subtitle>
  <itunes:duration>28:39</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>In this episode of the Econ Dev Show, Dane Carlson sits down with Jessica Huble, Assistant Director of Redevelopment for the City of Sugar Land, Texas, to explore how a landlocked, master-planned suburb is rethinking growth, housing, and economic sustainability. The conversation dives into Sugar Land’s unique history as a company town built around Imperial Sugar, the creation of a dedicated Department of Redevelopment, and why single-family housing alone cannot support a city’s long-term finances. 
Jessica explains how community engagement, honest trade-off conversations, flexible planning, and city-led redevelopment of the historic Imperial site are shaping Sugar Land’s next chapter, offering lessons for any community facing limited land, changing markets, and rising expectations.
Like this show? Please leave us a review here (https://econdevshow.com/rate-this-podcast/) — even one sentence helps! 
10 actionable takeaways for economic developers
If your city is landlocked, every acre decision is a long-term financial decision
Single-family housing alone will not sustain municipal services over time
Create space for redevelopment before crisis forces it
Be honest with residents about trade-offs, not just benefits
Sales tax strategy matters just as much as property tax in many states
Avoid being overly prescriptive in RFQs and redevelopment plans
Lead with outcomes and identity, not tenant wish lists
Community visioning works best when residents are asked real questions
Historic assets should inform the future, not freeze it
Cities that fail to adapt risk losing relevance, not just revenue Special Guest: Jessica Huble.
</description>
  <itunes:keywords>econdev, economic development, eco devo, redevelopment, landlocked cities, density, sales tax, historic districts, zoning reform, public-private partnerships, community engagement, fiscal sustainability, suburban growth</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode of the Econ Dev Show, Dane Carlson sits down with Jessica Huble, Assistant Director of Redevelopment for the City of Sugar Land, Texas, to explore how a landlocked, master-planned suburb is rethinking growth, housing, and economic sustainability. The conversation dives into Sugar Land’s unique history as a company town built around Imperial Sugar, the creation of a dedicated Department of Redevelopment, and why single-family housing alone cannot support a city’s long-term finances. </p>

<p>Jessica explains how community engagement, honest trade-off conversations, flexible planning, and city-led redevelopment of the historic Imperial site are shaping Sugar Land’s next chapter, offering lessons for any community facing limited land, changing markets, and rising expectations.</p>

<p><a href="https://econdevshow.com/rate-this-podcast/" rel="nofollow">Like this show? Please leave us a review here</a> — even one sentence helps! </p>

<h2>10 actionable takeaways for economic developers</h2>

<ol>
<li>If your city is landlocked, every acre decision is a long-term financial decision</li>
<li>Single-family housing alone will not sustain municipal services over time</li>
<li>Create space for redevelopment before crisis forces it</li>
<li>Be honest with residents about trade-offs, not just benefits</li>
<li>Sales tax strategy matters just as much as property tax in many states</li>
<li>Avoid being overly prescriptive in RFQs and redevelopment plans</li>
<li>Lead with outcomes and identity, not tenant wish lists</li>
<li>Community visioning works best when residents are asked real questions</li>
<li>Historic assets should inform the future, not freeze it</li>
<li>Cities that fail to adapt risk losing relevance, not just revenue</li>
</ol><p>Special Guest: Jessica Huble.</p><p>Sponsored By:</p><ul><li><a rel="nofollow" href="https://sitehunt.io">Sitehunt</a>: <a rel="nofollow" href="https://sitehunt.io">If your property data is scattered or out of date, you're losing projects.

Sitehunt gives economic developers an AI-powered property database and instant RFI responses.

Schedule a demo today!</a></li></ul><p>Links:</p><ul><li><a title="Department of Redevelopment | City of Sugar Land Economic Development" rel="nofollow" href="https://sugarlandecodev.com/about/department-of-redevelopment">Department of Redevelopment | City of Sugar Land Economic Development</a></li><li><a title="Sugar Land Advances Historic Char House Preservation | City of Sugar Land Economic Development" rel="nofollow" href="https://sugarlandecodev.com/release/sugar-land-advances-historic-char-house-preservation">Sugar Land Advances Historic Char House Preservation | City of Sugar Land Economic Development</a></li><li><a title="Making Every Acre Count: Sugar Land’s Bold Plan for Smart Redevelopment - Urban Land Magazine" rel="nofollow" href="https://urbanland.uli.org/sponsored-content/making-every-acre-count-sugar-land">Making Every Acre Count: Sugar Land’s Bold Plan for Smart Redevelopment - Urban Land Magazine</a></li><li><a title="City of Sugar Land Makes History by Acquiring Imperial Historic District | City of Sugar Land Economic Development" rel="nofollow" href="https://sugarlandecodev.com/release/city-of-sugar-land-acquires-imperial-historic-district">City of Sugar Land Makes History by Acquiring Imperial Historic District | City of Sugar Land Economic Development</a></li><li><a title="City of Sugar Land Approves $12.5M Reinvestment to Modernize Town Square | City of Sugar Land Economic Development" rel="nofollow" href="https://sugarlandecodev.com/release/city-of-sugar-land-approves-125m-reinvestment-to-modernize-town-square">City of Sugar Land Approves $12.5M Reinvestment to Modernize Town Square | City of Sugar Land Economic Development</a></li><li><a title="Strategic Redevelopment in Sugar Land | City of Sugar Land Economic Development" rel="nofollow" href="https://sugarlandecodev.com/redevelopment">Strategic Redevelopment in Sugar Land | City of Sugar Land Economic Development</a></li><li><a title="Imperial Historic District | Sugar Land, TX - Official Website" rel="nofollow" href="https://www.sugarlandtx.gov/2328/Imperial-Historic-District">Imperial Historic District | Sugar Land, TX - Official Website</a></li><li><a title="Priority Projects | City of Sugar Land Development | Site Selection" rel="nofollow" href="https://sugarlandecodev.com/redevelopment/priority-projects">Priority Projects | City of Sugar Land Development | Site Selection</a></li><li><a title="Department of Redevelopment | Sugar Land, TX - Official Website" rel="nofollow" href="https://www.sugarlandtx.gov/2615/Department-of-Redevelopment">Department of Redevelopment | Sugar Land, TX - Official Website</a></li><li><a title="Sugar Land Economic Development: Posts | LinkedIn" rel="nofollow" href="https://www.linkedin.com/showcase/city-of-sugar-land-economic-development/posts/?feedView=all">Sugar Land Economic Development: Posts | LinkedIn</a></li><li><a title="Jessica Huble | LinkedIn" rel="nofollow" href="https://www.linkedin.com/in/jessica-huble/">Jessica Huble | LinkedIn</a></li><li><a title="Dare to Lead: Brave Work. Tough Conversations. Whole Hearts.: Brown, Brené | Amazon" rel="nofollow" href="http://www.amazon.com/exec/obidos/ASIN/0399592520/econdevshow-20">Dare to Lead: Brave Work. Tough Conversations. Whole Hearts.: Brown, Brené | Amazon</a></li></ul>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode of the Econ Dev Show, Dane Carlson sits down with Jessica Huble, Assistant Director of Redevelopment for the City of Sugar Land, Texas, to explore how a landlocked, master-planned suburb is rethinking growth, housing, and economic sustainability. The conversation dives into Sugar Land’s unique history as a company town built around Imperial Sugar, the creation of a dedicated Department of Redevelopment, and why single-family housing alone cannot support a city’s long-term finances. </p>

<p>Jessica explains how community engagement, honest trade-off conversations, flexible planning, and city-led redevelopment of the historic Imperial site are shaping Sugar Land’s next chapter, offering lessons for any community facing limited land, changing markets, and rising expectations.</p>

<p><a href="https://econdevshow.com/rate-this-podcast/" rel="nofollow">Like this show? Please leave us a review here</a> — even one sentence helps! </p>

<h2>10 actionable takeaways for economic developers</h2>

<ol>
<li>If your city is landlocked, every acre decision is a long-term financial decision</li>
<li>Single-family housing alone will not sustain municipal services over time</li>
<li>Create space for redevelopment before crisis forces it</li>
<li>Be honest with residents about trade-offs, not just benefits</li>
<li>Sales tax strategy matters just as much as property tax in many states</li>
<li>Avoid being overly prescriptive in RFQs and redevelopment plans</li>
<li>Lead with outcomes and identity, not tenant wish lists</li>
<li>Community visioning works best when residents are asked real questions</li>
<li>Historic assets should inform the future, not freeze it</li>
<li>Cities that fail to adapt risk losing relevance, not just revenue</li>
</ol><p>Special Guest: Jessica Huble.</p><p>Sponsored By:</p><ul><li><a rel="nofollow" href="https://sitehunt.io">Sitehunt</a>: <a rel="nofollow" href="https://sitehunt.io">If your property data is scattered or out of date, you're losing projects.

Sitehunt gives economic developers an AI-powered property database and instant RFI responses.

Schedule a demo today!</a></li></ul><p>Links:</p><ul><li><a title="Department of Redevelopment | City of Sugar Land Economic Development" rel="nofollow" href="https://sugarlandecodev.com/about/department-of-redevelopment">Department of Redevelopment | City of Sugar Land Economic Development</a></li><li><a title="Sugar Land Advances Historic Char House Preservation | City of Sugar Land Economic Development" rel="nofollow" href="https://sugarlandecodev.com/release/sugar-land-advances-historic-char-house-preservation">Sugar Land Advances Historic Char House Preservation | City of Sugar Land Economic Development</a></li><li><a title="Making Every Acre Count: Sugar Land’s Bold Plan for Smart Redevelopment - Urban Land Magazine" rel="nofollow" href="https://urbanland.uli.org/sponsored-content/making-every-acre-count-sugar-land">Making Every Acre Count: Sugar Land’s Bold Plan for Smart Redevelopment - Urban Land Magazine</a></li><li><a title="City of Sugar Land Makes History by Acquiring Imperial Historic District | City of Sugar Land Economic Development" rel="nofollow" href="https://sugarlandecodev.com/release/city-of-sugar-land-acquires-imperial-historic-district">City of Sugar Land Makes History by Acquiring Imperial Historic District | City of Sugar Land Economic Development</a></li><li><a title="City of Sugar Land Approves $12.5M Reinvestment to Modernize Town Square | City of Sugar Land Economic Development" rel="nofollow" href="https://sugarlandecodev.com/release/city-of-sugar-land-approves-125m-reinvestment-to-modernize-town-square">City of Sugar Land Approves $12.5M Reinvestment to Modernize Town Square | City of Sugar Land Economic Development</a></li><li><a title="Strategic Redevelopment in Sugar Land | City of Sugar Land Economic Development" rel="nofollow" href="https://sugarlandecodev.com/redevelopment">Strategic Redevelopment in Sugar Land | City of Sugar Land Economic Development</a></li><li><a title="Imperial Historic District | Sugar Land, TX - Official Website" rel="nofollow" href="https://www.sugarlandtx.gov/2328/Imperial-Historic-District">Imperial Historic District | Sugar Land, TX - Official Website</a></li><li><a title="Priority Projects | City of Sugar Land Development | Site Selection" rel="nofollow" href="https://sugarlandecodev.com/redevelopment/priority-projects">Priority Projects | City of Sugar Land Development | Site Selection</a></li><li><a title="Department of Redevelopment | Sugar Land, TX - Official Website" rel="nofollow" href="https://www.sugarlandtx.gov/2615/Department-of-Redevelopment">Department of Redevelopment | Sugar Land, TX - Official Website</a></li><li><a title="Sugar Land Economic Development: Posts | LinkedIn" rel="nofollow" href="https://www.linkedin.com/showcase/city-of-sugar-land-economic-development/posts/?feedView=all">Sugar Land Economic Development: Posts | LinkedIn</a></li><li><a title="Jessica Huble | LinkedIn" rel="nofollow" href="https://www.linkedin.com/in/jessica-huble/">Jessica Huble | LinkedIn</a></li><li><a title="Dare to Lead: Brave Work. Tough Conversations. Whole Hearts.: Brown, Brené | Amazon" rel="nofollow" href="http://www.amazon.com/exec/obidos/ASIN/0399592520/econdevshow-20">Dare to Lead: Brave Work. Tough Conversations. Whole Hearts.: Brown, Brené | Amazon</a></li></ul>]]>
  </itunes:summary>
</item>
<item>
  <title>155: Building Cedar Park's Future with Arthur Jackson</title>
  <link>https://podcast.econdevshow.com/155</link>
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  <pubDate>Mon, 06 Jan 2025 00:15:00 -0600</pubDate>
  <author>Dane Carlson</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f078f684-f72f-4a43-957d-de3aff69810b/56db0a50-36e9-4d85-ab99-73b4a5680363.mp3" length="25732171" type="audio/mpeg"/>
  <itunes:episode>155</itunes:episode>
  <itunes:title>Building Cedar Park's Future with Arthur Jackson</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Dane Carlson</itunes:author>
  <itunes:subtitle>Cedar Park, Texas' Chief Economic Development Officer shares his journey from sales to economic development and discusses how he and the city are working together to build a thriving suburban community in Austin's shadow.</itunes:subtitle>
  <itunes:duration>26:48</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f078f684-f72f-4a43-957d-de3aff69810b/cover.jpg?v=3"/>
  <description>In this episode of the Econ Dev Show, host Dane Carlson sits down with Arthur Jackson, Chief Economic Development Officer for Cedar Park, Texas. Arthur shares his unexpected path into economic development following a layoff from a sales director position, leading to his role with the Austin Chamber and eventual leadership in Cedar Park. Through their conversation, Arthur reveals how his sales background enhances his economic development approach, emphasizing the importance of listening and resilience. He also showcases Cedar Park's impressive achievements as the safest and most affluent city in the Austin area, while discussing the delicate balance of regional cooperation and local development in the greater Austin metroplex.
Cedar Park is undergoing a remarkable transformation. Under Arthur’s leadership, this rapidly growing suburb of Austin is attracting innovative businesses that are transforming the tech, aerospace and clean energy industries including rocket tester Firefly, Hyliion, which provides clean, flexible and affordable electricity production., and Hanyang. Cedar Park offers space, affordability and access to talent while capitalizing on its proximity to Austin. 
The City is also attracting talent and providing enhanced livability to its residents by investing in itself. Cedar Park, which was incorporated about 50 years ago, has 80,000 residents and experienced 44.2% growth in the last population Census, but it never had a downtown or gathering place. The City’s approach to community development was to bet on big-box retail, a minor league sports and event arena (HEB Center), hotels, and 31 miles of trails and parks, along with housing. This presented an opportunity to build a modern-day downtown with resident buy-in. Cedar Park is currently building its first downtown with the Bell District—a $750 million development anchored by a $31 million state-of-the-art public library that opened this November.
Like this show? Please leave us a review here (https://econdevshow.com/rate-this-podcast/) — even one sentence helps!  Special Guest: Arthur Jackson.
</description>
  <itunes:keywords>econdev, economic development, eco devo,  Cedar Park, Austin metro, Texas economic development, Suburban growth, Career transition, Regional cooperation, Sales skills, Site selection, Safety rankings, Educational excellence</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode of the Econ Dev Show, host Dane Carlson sits down with Arthur Jackson, Chief Economic Development Officer for Cedar Park, Texas. Arthur shares his unexpected path into economic development following a layoff from a sales director position, leading to his role with the Austin Chamber and eventual leadership in Cedar Park. Through their conversation, Arthur reveals how his sales background enhances his economic development approach, emphasizing the importance of listening and resilience. He also showcases Cedar Park&#39;s impressive achievements as the safest and most affluent city in the Austin area, while discussing the delicate balance of regional cooperation and local development in the greater Austin metroplex.</p>

<p>Cedar Park is undergoing a remarkable transformation. Under Arthur’s leadership, this rapidly growing suburb of Austin is attracting innovative businesses that are transforming the tech, aerospace and clean energy industries including rocket tester Firefly, Hyliion, which provides clean, flexible and affordable electricity production., and Hanyang. Cedar Park offers space, affordability and access to talent while capitalizing on its proximity to Austin. </p>

<p>The City is also attracting talent and providing enhanced livability to its residents by investing in itself. Cedar Park, which was incorporated about 50 years ago, has 80,000 residents and experienced 44.2% growth in the last population Census, but it never had a downtown or gathering place. The City’s approach to community development was to bet on big-box retail, a minor league sports and event arena (HEB Center), hotels, and 31 miles of trails and parks, along with housing. This presented an opportunity to build a modern-day downtown with resident buy-in. Cedar Park is currently building its first downtown with the Bell District—a $750 million development anchored by a $31 million state-of-the-art public library that opened this November.</p>

<p><a href="https://econdevshow.com/rate-this-podcast/" rel="nofollow">Like this show? Please leave us a review here</a> — even one sentence helps! </p><p>Special Guest: Arthur Jackson.</p><p>Sponsored By:</p><ul><li><a rel="nofollow" href="https://sitehunt.io">Sitehunt</a>: <a rel="nofollow" href="https://sitehunt.io">If your property data is scattered or out of date, you're losing projects.

Sitehunt gives economic developers an AI-powered property database and instant RFI responses.

Schedule a demo today!</a></li></ul><p>Links:</p><ul><li><a title="Arthur Jackson, MBA | LinkedIn" rel="nofollow" href="https://www.linkedin.com/in/arthur-jackson-mba-aa855275/">Arthur Jackson, MBA | LinkedIn</a></li><li><a title="City of Cedar Park, Texas Economic Development Corporation" rel="nofollow" href="https://cedarparktexasedc.com/">City of Cedar Park, Texas Economic Development Corporation</a></li><li><a title="Cedar Park Economic Development Corporation | LinkedIn" rel="nofollow" href="https://www.linkedin.com/company/cedar-park-economic-development-corporation/">Cedar Park Economic Development Corporation | LinkedIn</a></li><li><a title="Cedar Park Economic Development Corporation (@cedarpark.edc) • Instagram photos and videos" rel="nofollow" href="https://www.instagram.com/cedarpark.edc/">Cedar Park Economic Development Corporation (@cedarpark.edc) • Instagram photos and videos</a></li><li><a title="Cedar Park, Texas government - Facebook" rel="nofollow" href="https://www.facebook.com/cityofcedarparktexas/">Cedar Park, Texas government - Facebook</a></li></ul>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode of the Econ Dev Show, host Dane Carlson sits down with Arthur Jackson, Chief Economic Development Officer for Cedar Park, Texas. Arthur shares his unexpected path into economic development following a layoff from a sales director position, leading to his role with the Austin Chamber and eventual leadership in Cedar Park. Through their conversation, Arthur reveals how his sales background enhances his economic development approach, emphasizing the importance of listening and resilience. He also showcases Cedar Park&#39;s impressive achievements as the safest and most affluent city in the Austin area, while discussing the delicate balance of regional cooperation and local development in the greater Austin metroplex.</p>

<p>Cedar Park is undergoing a remarkable transformation. Under Arthur’s leadership, this rapidly growing suburb of Austin is attracting innovative businesses that are transforming the tech, aerospace and clean energy industries including rocket tester Firefly, Hyliion, which provides clean, flexible and affordable electricity production., and Hanyang. Cedar Park offers space, affordability and access to talent while capitalizing on its proximity to Austin. </p>

<p>The City is also attracting talent and providing enhanced livability to its residents by investing in itself. Cedar Park, which was incorporated about 50 years ago, has 80,000 residents and experienced 44.2% growth in the last population Census, but it never had a downtown or gathering place. The City’s approach to community development was to bet on big-box retail, a minor league sports and event arena (HEB Center), hotels, and 31 miles of trails and parks, along with housing. This presented an opportunity to build a modern-day downtown with resident buy-in. Cedar Park is currently building its first downtown with the Bell District—a $750 million development anchored by a $31 million state-of-the-art public library that opened this November.</p>

<p><a href="https://econdevshow.com/rate-this-podcast/" rel="nofollow">Like this show? Please leave us a review here</a> — even one sentence helps! </p><p>Special Guest: Arthur Jackson.</p><p>Sponsored By:</p><ul><li><a rel="nofollow" href="https://sitehunt.io">Sitehunt</a>: <a rel="nofollow" href="https://sitehunt.io">If your property data is scattered or out of date, you're losing projects.

Sitehunt gives economic developers an AI-powered property database and instant RFI responses.

Schedule a demo today!</a></li></ul><p>Links:</p><ul><li><a title="Arthur Jackson, MBA | LinkedIn" rel="nofollow" href="https://www.linkedin.com/in/arthur-jackson-mba-aa855275/">Arthur Jackson, MBA | LinkedIn</a></li><li><a title="City of Cedar Park, Texas Economic Development Corporation" rel="nofollow" href="https://cedarparktexasedc.com/">City of Cedar Park, Texas Economic Development Corporation</a></li><li><a title="Cedar Park Economic Development Corporation | LinkedIn" rel="nofollow" href="https://www.linkedin.com/company/cedar-park-economic-development-corporation/">Cedar Park Economic Development Corporation | LinkedIn</a></li><li><a title="Cedar Park Economic Development Corporation (@cedarpark.edc) • Instagram photos and videos" rel="nofollow" href="https://www.instagram.com/cedarpark.edc/">Cedar Park Economic Development Corporation (@cedarpark.edc) • Instagram photos and videos</a></li><li><a title="Cedar Park, Texas government - Facebook" rel="nofollow" href="https://www.facebook.com/cityofcedarparktexas/">Cedar Park, Texas government - Facebook</a></li></ul>]]>
  </itunes:summary>
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