Digital Marketing Strategies for EDOs with Alissa Sklar

In this episode of the Econ Dev Show, host Dane Carlson speaks with marketing consultant Alissa Sklar about effective digital strategies for economic development organizations. They discuss leveraging AI tools while maintaining an authentic voice, website management tips for small EDOs, content amplification through LinkedIn, and how to build partnerships with educational institutions. Alissa offers practical advice for economic developers wearing multiple hats, emphasizing how to maximize impact with limited resources and time.

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Actionable Takeaways

1. Use AI tools like ChatGPT to draft content, but always rewrite it to match your organization's voice and verify all information.
2. Amplify LinkedIn posts by having your director and board members repost content with additional commentary to significantly increase reach.
3. Define clear objectives for all marketing content (website visits, downloads, event attendance) before creation.
4. Avoid using auto-translate features that might make your organization appear to have capabilities it doesn't.
5. Partner with local universities or community colleges for mutually beneficial marketing projects.
6. Repurpose and leverage the same content across different platforms to maximize efficiency.
7. Develop a consistent hashtag strategy for your organization's social media posts.
8. Focus website content on what visitors need rather than internal organizational structures.
9. Build relationships with educational institutions to connect with future business leaders.
10. For small EDOs, prioritize quality website content over trying to maintain presence on too many platforms.

• Sklar Consulting – Innovative digital marketing strategy for B2B and economic development
• Alissa Sklar, Ph.D. | LinkedIn
• Sklar Consulting | LinkedIn
• White Papers – Sklar Consulting
• Economic Development Marketing & Priorities | fDi Insights