Episode 90

Gen Z Marketing in Plain English with Kathleen McQuaid Holdridge and Jessica Packard


April 18th, 2023

56 mins 42 secs

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About this Episode

Kathleen McQuaid Holdridge, Jessica Packard, and Dane Carlson delve deep into the world of Generation Z, exploring their unique characteristics, values, and preferences that are shaping today's marketing landscape. Our expert guests discuss strategies for successfully marketing to this powerful demographic, including embracing authenticity, leveraging multiple platforms, and focusing on visual storytelling. They also share real-life examples of effective marketing campaigns within economic development, shedding light on how these initiatives can attract and retain businesses, entrepreneurs, and talent. Tune in and discover the keys to unlocking the immense potential of Generation Z, the next wave of consumers, workforce, and innovators.

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